MAAX

Taking the market by storm with an innovative product

Bang team interventions

The advantage of working with Bang can be found in the extent of our expertise. We cover the full spectrum of marketing spheres and adapt our services to the specifics of each mandate. Here’s how we helped MAAX.

  • Launch strategy
  • Name development
  • Promotional signature
  • Value proposition
  • Writing web content
  • SEO strategy
  • Sales tools (data sheet, brochure, banner, advertising, etc.)

See our results. it’s all that really matters!

Strategic Launch

The goal was to make a big splash with the introduction of the new product developed by MAAX. By combining three key components: the event, the training and the marketing, the launch was a great success and achieved the desired impact.

The Right Promises to the Right Audiences

MAAX normally works through its distribution networks, but ModulR was destined for new clienteles: architects, designers, plumbers… So, we developed value propositions that proved effective in presenting the new product to the target-groups.

Keeping It Simple

The product, which is simple to sell and to install, needed to be promoted in a way that highlighted this USP. Using an appropriate visual approach and copywriting style, we were able to effectively position the ModulR product line on the market.

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