5 tools to improve your SEO

Was the final touch to your SEO (search engine optimization) strategy made some time ago? Since natural referencing is a continuous work, the benefits of which develop over time, it is recommended to review your strategy annually.

Luckily, this verification does not have to be a headache if you use tools that paint a complete picture of your site!


How to know if you have good natural referencing?

An ideal SEO should ensure that your website appears on the right screen at the right time to attract quality traffic. To achieve this, you have to manage to please the algorithms of search engines while answering the questions and needs of Internet users.

Since search engine indexing algorithms are regularly updated, you benefit from keeping an eye on your performance and new SEO trends to avoid falling into the shadow of the results pages.

Just as your industry and prospects’ needs change, your SEO strategy should continuously evolve and adapt to new realities.

Whether you’re embarking on an SEO audit or gradually checking the performance of certain aspects of your website – such as its keywords, tags or mobile usability – here are five tools to make your life easier.

1. Website Analyzer

Just enter your URL, click “analyze,” and voila! This free tool offers a good overview of your site by giving it an overall SEO performance score and scores on accessibility, graphic design, quality of texts, images and links.

2. Moz or SEMrush tools

Powerful, complete and popular with SEO experts, Moz and SEMrush combine all the essential management tools.

Available in a 30-day trial format, Moz allows for a host of automation, including tracking your keywords and competitor performance. Its service is available as a subscription, starting at $99 per month, but some of its tools are available for free (with restrictions).

For its part, SEMrush is a paid dashboard with a few free features. In particular, it contains tools to audit your existing pages, compare your website to the competition and do link-building. Its monthly subscriptions start at $119; a free 7-day trial period is possible.

3. Check my Links

Very useful when you are redesigning your site, Check My Links is an extension module for the Google Chrome browser that checks if you have broken links by modifying a URL. These can significantly harm your SEO: it is better to identify them and correct them as soon as possible.

4. Google Search Console

The best way to understand how the most important search engine perceives your site is to ask them! Formerly Google Webmaster Tools, Google’s Search Console offers handy tools and reports to help boost your SEO results.

With these free resources, you could receive an alert in the event of a problem and even isolate the problematic code of a page when you believe it has been hacked, which is always handy when needed!

5. Google Analytics

In addition to analyzing your visibility in great detail, this powerful free tracking tool allows you to draw a complete picture of your visitors’ behaviour – from the frequency of visits to the total time spent on each page—a major ally not only for your natural referencing but also for your digital marketing.


Read also: 8 SEO tactics good for the Trash.

Take your SEO strategy to the next level.

These scan tools are highly accurate, but don’t be discouraged by their apparent complexity before you’ve even tried them. With some practice, you will develop a global vision of the strengths and aspects of working on your website to improve your SEO strategy.

One last tip: to ensure a healthy website, check our verification cheat sheet regularly after it goes live.

Do you need more time to embark on an audit or to review your tactics? Give us a call! Our SEO and content marketing experts can help you concoct an SEO strategy to drive your website’s traffic.

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