Social media management: when to publish for maximum interactions?

Have you noticed that some of your posts are getting engagement while others are less popular? One of the essential aspects of managing your social media is the time you post. Timing may be responsible for this variation!

Competition for user attention is fierce on these networks, so put the odds in your favour by posting when your followers are most active.


When and how often should you post on social media?

The most recent publications are the most relevant for the algorithms managing the news feeds (especially those of Facebook and Instagram). It’s why posting when your followers are usually online is an excellent tactic to improve the organic reach of your posts, i.e. the number of people who can see them.

Remember that each social media is unique and that user habits vary from platform to platform. Regarding posting frequency and timing, there is no surefire recipe for success but rather benchmarks to guide you until you find your audiences’ preferences. A single consensus in B2B: avoid posting on weekends and evenings at all costs!

The golden rule: balance quantity and quality! Post too little, and the algorithms won’t rate you very well; post without worrying about relevance, and your followers might get irritated!

Pro tips: to make planning and writing your publications easier, create an editorial calendar so you keep track of your ideas and produce your content regularly. And if the list of your platforms is growing and you no longer know where to turn, why not make your life easier by using social media management tools?

Set your social media strategy like clockwork.

The following benchmarks are based on the latest data collected by social media management tools: discover the best times for LinkedIn, Facebook, Twitter and Instagram.

What is the best time to post on LinkedIn?

The most widely used B2B platform, LinkedIn, is the perfect place to develop your expert status through specialized content and recruit talent. Here are the best options for this network:

  • Tuesday between 9 a.m. and noon;
  • Wednesday between 9 a.m. and 2 p.m.;
  • Thursday between 9 a.m. and noon.

What is the best time to post on Facebook?

Being very practical for advertising campaigns, targeting large or specific audiences, Facebook is an asset to the range of your social media. The best time slots to be active there are:

  • Tuesday between 9 a.m. and 1 p.m.;
  • Wednesday between 9 a.m. and 1 p.m.;
  • Thursday between 9 a.m. and 1 p.m.

What is the best time to post on Twitter?

Tweeting in business is ideal for increasing your online notoriety, especially with influencers. Good times to post on Twitter:

  • Tuesday between 9 a.m. and 11 a.m.;
  • Wednesday between 9 a.m. and 3 p.m.;
  • Thursday between 9 a.m. and 11 a.m.

What is the best time to post on Instagram?

Perfect for promoting your brand’s visual identity, Instagram has a lot of potential – even in B2B! Be creative and take advantage of its visual enhancement, whether it’s for your informative infographics or customer testimonial videos. Aim for the best time slots for your publications:

  • Monday to Friday at 11 a.m.;
  • Tuesday between 11 a.m. and 2 p.m.

Read also (French only): Demystify hashtags on the most popular networks.

What is the next step in managing your social media? Mesure results!

Since there is yet to be an exact science for these networks, it is impossible to predict down to the minute when the best time for your posts would be. So set your schedule around the busiest times, and vary the time and day you post regularly. Then collect data and analyze it by comparing it with your industry to adjust your approach.

Remember that user habits can also change depending on the time of year, among other factors. This is why observing the variations of the engagement with your publications over time allows you to have a complete portrait of your online presence.

And when in doubt, go back to basics: review your posts and make sure you create engaging content, ask your followers questions, and, if needed, have dynamic calls to action. Even if you publish at the best times, but your content does not consider the concerns of your targets, your publications are not likely to interest them!

Need a hand with your company’s social media strategy? Our web buffs have more than one trick up their sleeve: let us know.

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