A strategically developed employer brand



A wealth of expertise — that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Sanimax reach their goals.

  • Internal brand perception survey
  • Workshops with HR teams (U.S. + CA)
  • Employer brand strategy
  • Development of marketing personas
  • Employee value propositions
  • Adaptation of brand concept to HR marketing
  • Turnkey trilingual recruitment microsite
  • Presence optimization on career websites
  • Workday profile optimization
  • Digital recruitment campaigns
  • Creation of web pages for in-demand positions
  • Development of HR communication tools

Check out the results – they speak for themselves!

Creating effective brand consistency

Our team created not only a solid and dynamic corporate brand centred on material processing but also an employer brand focused on talent development. The message is consistent and powerfully resonates with existing resources, strategic HR ambassadors for Sanimax.

Highlighting the right benefits

Brainstorming sessions with Canadian and U.S. HR teams along with an internal survey helped revitalize their employer brand by focusing on talent development and, above all, by empowering employees to make a difference. This resulted in a strong, persona-based brand voice.

Investing in the right tools

In addition to the corporate website and job posting platform, a new career microsite now inspires people to join the Sanimax team. The various tools developed to promote recruitment and talent retention are all structured around their employer branding strategy, employee value propositions and corporate brand guide. Sanimax has big plans for the future!

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