{"id":4510,"date":"2025-02-28T17:16:21","date_gmt":"2025-02-28T17:16:21","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?page_id=4510"},"modified":"2026-05-04T20:29:25","modified_gmt":"2026-05-04T20:29:25","slug":"email-marketing-agency","status":"publish","type":"page","link":"https:\/\/www.bang-marketing.com\/en\/web-marketing\/email-marketing-agency\/","title":{"rendered":"Email marketing"},"content":{"rendered":"\n<section class=\"title-and-numbered-list || section relative pb-0\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"lg:grid lg:grid-cols-2\">\n                    <div class=\"relative\">\n                <div class=\"mb-10 || lg:mb-0 lg:sticky lg:top-[calc(var(--header-h)+2.5rem)]\">\n                    <div class=\"mt-20 relative custom-gradient w-[calc(100%-1.5625rem)] rounded-corners-r h-[15.625rem] || md:w-[70%] lg:h-[18.75rem] xl:h-[23.75rem]\">\n                        <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section1_illustration-6-1.png.webp\" class=\"absolute -top-1\/3 left-[20%] max-w-[50%] max-h-[18.75rem] || sm:max-w-[40%] lg:-top-1\/4 lg:max-w-[50%] lg:left-1\/4 xl:max-h-[31.25rem] 2xl:-top-1\/2 smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section1_illustration-6-1.png.webp 361w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section1_illustration-6-1-350x485.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section1_illustration-6-1-150x208.png.webp 150w\"  alt=\"Image of the title and numbered list block\" width=\"361\" style=\"--smush-image-width: 361px; --smush-image-aspect-ratio: 361\/500;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section1_illustration-6-1.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section1_illustration-6-1.png 361w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section1_illustration-6-1-350x485.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section1_illustration-6-1-150x208.png 150w&quot;}\">                    <\/div>\n                <\/div>\n            <\/div>\n                <div class=\"wrapper-medium lg:ml-0 lg:pl-0 lg:max-w-[37.5rem]\">\n            <div class=\"\">\n                                <div class=\"list-container || lg:col-start-2 lg:col-span-1 lg:flex\">\n                    <span class=\"separator || block custom-gradient-vertical w-[2px] shrink-0 h-auto mr-6\"><\/span>\n                    <div>\n                                                    <div class=\"mb-[1.875rem] || lg:mb-[3.125rem]\">\n                                <h2 class=\"text-h2\">Looking for email marketing and marketing <em>automation<\/em> experts?\n<\/h2>\n                            <\/div>\n                                                <div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <p>Choose an email marketing agency that brings multiple services together under one roof. From <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/digital-strategy-agency\/\">digital strategy<\/a> to <a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/content-creation-agency\/\">content creation<\/a> and <a href=\"https:\/\/www.bang-marketing.com\/en\/creative-agency\/graphic-design-agency\/\">graphic design<\/a>, our teams know how to create newsletters and email campaigns that will leave a lasting impression on your audience.<\/p>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h4>Launch email marketing campaigns that truly deliver<\/h4>\n<p>Anyone can send emails. Be among those who are successful with the right target audience! We can help you set up a smart newsletter strategy that combines mailing list segmentation, targeted content, monitoring, and data management. As email campaigns progress, your results are tracked to increase reach and ROI.<\/p>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h4>Capture and hold your customers&#8217; interest with quality content<\/h4>\n<p>Companies are bombarded with messages. To spark interest and avoid unsubscribes, you must offer email marketing content that intrigues, fascinates&#8230; and dazzles! Our copywriters conduct in-depth research to craft engaging and inspiring content that drives action, while our graphic designers create visuals that captivate your qualified leads.<\/p>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h4>Stay compliant with evolving regulations by working with a specialized email marketing agency<\/h4>\n<p>Our email marketing experts know the regulations and best practices for newsletters and other email campaigns. Unsubscribe, opt-in, sender ID: we ensure your e-mails comply with the law so that they land in companies&#8217; inboxes rather than in their junk mail. Questions about Bill C-28 or Law 25? We stay ahead of compliance regulations. <a href=\"https:\/\/www.bang-marketing.com\/en\/contact\/\">Contact our email marketing agency today<\/a>.<\/p>\n<\/div>                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"cta-banner || section section-light different-background\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"relative\">\n        <div class=\"wrapper sm:pt-16 \">\n            <div class=\"bg-white  p-8 rounded-[1.25rem] || sm:grid sm:grid-cols-2 lg:p-20 2xl:p-[6.25rem]\">\n                <div class=\"sm:col-span-1 sm:col-start-2 lg:max-w-[37.5rem]\">\n                                            <h2 class=\"text-h2\">Ready to get started with <em>email marketing<\/em> and automation?\n<\/h2>\n                                        <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n    <p>The email campaigns we implement really increase our clients&#8217; revenue. Our <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/digital-strategy-agency\/\">comprehensive strategic approach<\/a>, which includes analyzing companies, their competitors, and their target customers, allows us to know exactly how to create your email marketing campaigns. What newsletter subject line is most likely to increase your open rate? How can you schedule your mailings to reach the right people at the right time? How can you ensure that your newsletter increases visits to your website and your online sales?<\/p>\n<p>All the key steps in developing email campaigns are tailored to your business to ensure that they deliver real added value for your business.<\/p>\n<\/div>    <a href=\"https:\/\/www.bang-marketing.com\/en\/b2b-communication-agency\/\" class=\"dark mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Learn more about us<\/span>\n    <\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"hidden || sm:max-w-[50.4375rem] sm:block sm:absolute sm:left-0 sm:-top-6 sm:w-[45%] lg:-top-16 lg:w-[42%]\">\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/04\/3_section2_img-1.png.webp\" class=\"object-contain rounded-corners-r smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/04\/3_section2_img-1.png.webp 807w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/04\/3_section2_img-1-640x485.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/04\/3_section2_img-1-480x364.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/04\/3_section2_img-1-350x265.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/04\/3_section2_img-1-150x114.png.webp 150w\"  alt=\"CTA image\" width=\"807\" style=\"--smush-image-width: 807px; --smush-image-aspect-ratio: 807\/612;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/3_section2_img-1.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/3_section2_img-1.png 807w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/3_section2_img-1-640x485.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/3_section2_img-1-480x364.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/3_section2_img-1-350x265.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/3_section2_img-1-150x114.png 150w&quot;}\">            <\/div>\n            <\/div>\n<\/section>\n\n<section class=\"image-sticky-with-info || section different-background section-dark\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"wrapper\">\n                <div class=\"md:flex md:gap-x-10 lg:gap-x-16  xl:gap-x-[5rem] xxl:gap-x-[9.5625rem]\">\n            <div class=\"fade-left || w-full relative max-w-[50.4375rem] || max-md:mb-16\">\n                <div class=\"thumbnail w-full rounded-corners-r -translate-x-[var(--space)] w-[calc(100%+var(--space))] lg:sticky lg:top-[calc(var(--header-h)+40px)]\"  style=\"padding-bottom: 59.553349875931%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/3_section2_img-6.png.webp\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/3_section2_img-6.png.webp 806w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/3_section2_img-6-640x381.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/3_section2_img-6-480x286.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/3_section2_img-6-350x208.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/3_section2_img-6-150x89.png.webp 150w\"  alt=\"Image du module avec image sticky\" width=\"806\" class=\"smush-dimensions lazyload\" style=\"--smush-image-width: 806px; --smush-image-aspect-ratio: 806\/480;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/3_section2_img-6.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/3_section2_img-6.png 806w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/3_section2_img-6-640x381.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/3_section2_img-6-480x286.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/3_section2_img-6-350x208.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/3_section2_img-6-150x89.png 150w&quot;}\">\n<\/div>            <\/div>\n            <div class=\"w-full\">\n                                    <h2 class=\"text-h2 uppercase mb-10 || md:mb-12 lg:mb-[3.75rem]\"><\/h2>\n                                                    <div class=\"fade-top after:custom-gradient relative py-8 after:absolute after:bottom-0 after:left-0 after:h-[1px] after:w-full after:content-[''] last:!pb-0 last:after:hidden first-of-type:!pt-0 || lg:py-10 xl:py-[3.125rem]\">\n                        <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">Conception of email campaigns and newsletters<\/h3>\n                        <div class=\"wysiwyg-container \">\n    <p>Turn every email into an engagement driver. Our email marketing specialists don\u2019t just send messages, they leverage data to improve every campaign. Performance tracking, advanced segmentation, behaviour analysis, A\/B testing, contact list cleaning\u2026<\/p>\n<p>We help you unlock the full potential of your sending tools, make decisions based on concrete results, and build ever more effective communications.<\/p>\n<p>&nbsp;<\/p>\n<\/div>                    <\/div>\n                                    <div class=\"fade-top after:custom-gradient relative py-8 after:absolute after:bottom-0 after:left-0 after:h-[1px] after:w-full after:content-[''] last:!pb-0 last:after:hidden first-of-type:!pt-0 || lg:py-10 xl:py-[3.125rem]\">\n                        <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">Marketing automation strategy<\/h3>\n                        <div class=\"wysiwyg-container \">\n    <p>We design marketing automation campaigns that simplify your sales team\u2019s daily work. Whether it\u2019s nurturing leads, supporting a complex sales process or re-engaging inactive prospects, we plan automated scenarios based on your contacts\u2019 behaviour. Each email is crafted to move your targets forward in their journey. You have to try it to see just how effective it is!<\/p>\n<\/div>                    <\/div>\n                                    <div class=\"fade-top after:custom-gradient relative py-8 after:absolute after:bottom-0 after:left-0 after:h-[1px] after:w-full after:content-[''] last:!pb-0 last:after:hidden first-of-type:!pt-0 || lg:py-10 xl:py-[3.125rem]\">\n                        <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">Marketing automation and newsletter data management<\/h3>\n                        <div class=\"wysiwyg-container \">\n    <p>An effective email marketing strategy relies on flawless data management from your qualified prospects. Open rates, clicks, behavioural segmentation, subscriber profiles: every piece of information is a key to refining your campaigns and identifying new business opportunities. Our team continuously analyzes your results to turn this data into tangible performance drivers.<\/p>\n<\/div>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section class=\"accordion-sided || section  \">\n        \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>        <div class=\"wrapper\">\n            <div class=\"lg:grid lg:grid-cols-2\">\n                <div class=\"max-w-[40.625rem] relative || lg:mr-16\">\n                    <div>\n                                                                                            <h2 class=\"text-h2\">Frequently asked questions about <em>email marketing agencies<\/em>\n<\/h2>\n                                                                            <\/div>\n                <\/div>\n                <div class=\"accordions-container || mt-12 || lg:mt-0\">\n                    <div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What\u2019s email marketing?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p>Email marketing allows you to reach your customers directly by email, once they&#8217;ve provided their address. Emails often take the form of branded newsletters, sent at predetermined intervals.<\/p>\n<p>Email marketing is a powerful tool for nurturing relationships with your clients and advancing prospects through their buying journey. Far beyond a simple newsletter, it includes targeted, personalized and automated communications sent according to your contacts\u2019 behaviour or interests. It\u2019s a direct, controlled and measurable channel, perfect for building loyalty, driving engagement and generating conversions.<\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">Why are newsletters and e-mail marketing essential today?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p>In 2025, companies are looking to take back control of their digital communications. While social media platforms set the rules and limit organic reach, email marketing provides a direct, stable and personalized channel. It allows you to build trust, segment messages according to your contacts\u2019 real interests, and generate measurable results, without relying on the whims of an external platform.<\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">Why is marketing automation effective in the B2B industry?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p>In B2B, the sales cycle is often long, complex, and involves multiple decision-makers. Marketing automation allows you to intelligently nurture relationships with each prospect by delivering the right content at the right time, based on their behaviour or level of maturity. The result: more relevant communications, increased sales team efficiency and continuous support all the way to conversion.<\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">How does marketing automation work?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p>Marketing automation allows you to send targeted emails based on your audience&#8217;s actions or inaction. For example, someone who downloads a guide from your website could receive, in the following days, a series of emails designed to help them better understand your services, until they are ready to speak with an advisor.<\/p>\n<p>This approach allows you to stay present throughout the buying cycle without manual intervention, while tailoring your messages to the real needs of each contact.<\/p>\n<\/div>            <\/div>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"more-articles || section \">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"wrapper-medium || flex flex-col\">\n                    <h2 class=\"text-h2 mb-6 || lg:mb-[1.875rem]\">Our <em>blog<\/em> articles\n<\/h2>\n                <div class=\"sm:grid sm:grid-cols-2 sm:gap-8 lg:grid-cols-3\">\n            <a href=\"https:\/\/www.bang-marketing.com\/en\/email-marketing-2026\/\" target=\"_self\" class=\"news-card || block mb-[1.875rem] last:mb-0 rounded-radius-medium border-2 border-textcolorLight overflow-hidden bg-white hover:bg-textcolorLight transition-all duration-200 || sm:mb-0 sm:last:hidden lg:last:block\">\n    <div class=\"w-[90%] justify-self-center  || lg:max-w-[25.75rem]\">\n        <div class=\"thumbnail w-full w-full [&#038;_img]:object-contain\"  style=\"padding-bottom: 56.25%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/05\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560.png.webp\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/05\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560.png.webp 560w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/05\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560-480x252.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/05\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560-350x184.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/05\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560-150x79.png.webp 150w\"  alt=\"Post image\" width=\"560\" class=\"smush-dimensions lazyload\" style=\"--smush-image-width: 560px; --smush-image-aspect-ratio: 560\/294;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560.png 560w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560-480x252.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560-350x184.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eBang_Les-meilleures-pratiques-en-marketing-par-courriel-en-2026_560-150x79.png 150w&quot;}\">\n<\/div>    <\/div>\n    <div class=\"p-5 || sm:p-6\">\n        <h3 class=\"text-h5\">B2B Email Marketing: Simplicity as a Competitive Edge<\/h3>\n                    <p class=\"mt-4\">Imagine a marketing team sending 12 emails per month to its entire database. Each email is well written, well desig[&#8230;]<\/p>\n                    <div class=\"categories || flex items-center flex-wrap gap-2 mt-6 || lg:mt-[1.875rem]\">\n                                    <p class=\"tag || small-text py-2 px-3 rounded-md bg-accent text-white leading-none\">Web<\/p>\n                            <\/div>\n                <div class=\"small-text flex items-center flex-wrap mt-4 gap-3\">\n            <p>May 4, 2026<\/p>\n            <span>\/<\/span>\n            <p>5 min<\/p>\n        <\/div>\n    <\/div>\n<\/a><a href=\"https:\/\/www.bang-marketing.com\/en\/digital-performance-the-marketing-kpis-you-need-to-measure\/\" target=\"_self\" class=\"news-card || block mb-[1.875rem] last:mb-0 rounded-radius-medium border-2 border-textcolorLight overflow-hidden bg-white hover:bg-textcolorLight transition-all duration-200 || sm:mb-0 sm:last:hidden lg:last:block\">\n    <div class=\"w-[90%] justify-self-center  || lg:max-w-[25.75rem]\">\n        <div class=\"thumbnail w-full w-full [&#038;_img]:object-contain\"  style=\"padding-bottom: 56.25%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/eBang_03122024_v1b-560.png.webp\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/eBang_03122024_v1b-560.png.webp 560w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/eBang_03122024_v1b-560-480x252.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/eBang_03122024_v1b-560-350x184.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/eBang_03122024_v1b-560-150x79.png.webp 150w\"  alt=\"Post image\" width=\"560\" class=\"smush-dimensions lazyload\" style=\"--smush-image-width: 560px; --smush-image-aspect-ratio: 560\/294;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/eBang_03122024_v1b-560.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/eBang_03122024_v1b-560.png 560w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/eBang_03122024_v1b-560-480x252.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/eBang_03122024_v1b-560-350x184.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/eBang_03122024_v1b-560-150x79.png 150w&quot;}\">\n<\/div>    <\/div>\n    <div class=\"p-5 || sm:p-6\">\n        <h3 class=\"text-h5\">Digital performance: the marketing KPIs you need to measure!<\/h3>\n                    <p class=\"mt-4\">Have you checked out Bang&#8217;s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[&#8230;]<\/p>\n                    <div class=\"categories || flex items-center flex-wrap gap-2 mt-6 || lg:mt-[1.875rem]\">\n                                    <p class=\"tag || small-text py-2 px-3 rounded-md bg-accent text-white leading-none\">Strategy<\/p>\n                                    <p class=\"tag || small-text py-2 px-3 rounded-md bg-accent text-white leading-none\">Web<\/p>\n                            <\/div>\n                <div class=\"small-text flex items-center flex-wrap mt-4 gap-3\">\n            <p>Dec 3, 2024<\/p>\n            <span>\/<\/span>\n            <p>3 min<\/p>\n        <\/div>\n    <\/div>\n<\/a><a href=\"https:\/\/www.bang-marketing.com\/en\/email-marketing-how-to-write-a-welcome-email-that-makes-a-good-impression\/\" target=\"_self\" class=\"news-card || block mb-[1.875rem] last:mb-0 rounded-radius-medium border-2 border-textcolorLight overflow-hidden bg-white hover:bg-textcolorLight transition-all duration-200 || sm:mb-0 sm:last:hidden lg:last:block\">\n    <div class=\"w-[90%] justify-self-center  || lg:max-w-[25.75rem]\">\n        <div class=\"thumbnail w-full w-full [&#038;_img]:object-contain\"  style=\"padding-bottom: 56.25%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2023\/03\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560.png.webp\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2023\/03\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560.png.webp 560w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2023\/03\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560-480x252.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2023\/03\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560-350x184.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2023\/03\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560-150x79.png.webp 150w\"  alt=\"Post image\" width=\"560\" class=\"smush-dimensions lazyload\" style=\"--smush-image-width: 560px; --smush-image-aspect-ratio: 560\/294;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560.png 560w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560-480x252.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560-350x184.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/marketing_par_courriel_comment_rediger-un_courriel_de_bienvenue_qui_font_bonne_impression_560-150x79.png 150w&quot;}\">\n<\/div>    <\/div>\n    <div class=\"p-5 || sm:p-6\">\n        <h3 class=\"text-h5\">Email marketing: How to write a welcome email that makes a good impression?<\/h3>\n                    <p class=\"mt-4\">Often overlooked, the welcome email is nevertheless an essential first point of contact with your organization&#038;#821[&#8230;]<\/p>\n                    <div class=\"categories || flex items-center flex-wrap gap-2 mt-6 || lg:mt-[1.875rem]\">\n                                    <p class=\"tag || small-text py-2 px-3 rounded-md bg-accent text-white leading-none\">Web<\/p>\n                            <\/div>\n                <div class=\"small-text flex items-center flex-wrap mt-4 gap-3\">\n            <p>Mar 14, 2023<\/p>\n            <span>\/<\/span>\n            <p>3 min<\/p>\n        <\/div>\n    <\/div>\n<\/a>        <\/div>\n            <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-blog\/\" class=\"dark w-fit self-center  mt-8 || sm:self-end lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Discover more articles<\/span>\n    <\/a>\n    <\/div>\n<\/section>\n\n\n<section class=\"cta-banner || section section-light different-background\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"relative\">\n        <div class=\"wrapper sm:pt-16 \">\n            <div class=\"bg-white  p-8 rounded-[1.25rem] || sm:grid sm:grid-cols-2 lg:p-20 2xl:p-[6.25rem]\">\n                <div class=\"sm:col-span-1 sm:col-start-2 lg:max-w-[37.5rem]\">\n                                            <h2 class=\"text-h2\">Looking for a <em>great partner<\/em>?\n<\/h2>\n                                        <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n    <p>Perfect! We\u2019re always on the lookout for excellent clients.<\/p>\n<\/div>    <a href=\"https:\/\/www.bang-marketing.com\/en\/contact\/\" class=\"dark mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Contact our team<\/span>\n    <\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"hidden || sm:max-w-[50.4375rem] sm:block sm:absolute sm:left-0 sm:-top-6 sm:w-[45%] lg:-top-16 lg:w-[42%]\">\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA.png.webp\" class=\"object-contain rounded-corners-r smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA.png.webp 807w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-640x381.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-480x286.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-350x208.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-150x89.png.webp 150w\"  alt=\"CTA image\" width=\"807\" style=\"--smush-image-width: 807px; --smush-image-aspect-ratio: 807\/480;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA.png 807w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-640x381.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-480x286.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-350x208.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-150x89.png 150w&quot;}\">            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7129,"parent":4498,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-hero-text-image.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-4510","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages\/4510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=4510"}],"version-history":[{"count":0,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages\/4510\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages\/4498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/7129"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=4510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}