{"id":7252,"date":"2025-06-11T17:53:41","date_gmt":"2025-06-11T17:53:41","guid":{"rendered":"https:\/\/www.bang-marketing.com\/new-expertise-b2b-new\/"},"modified":"2026-09-22T16:22:01","modified_gmt":"2026-09-22T16:22:01","slug":"b2b-marketing-agency","status":"publish","type":"page","link":"https:\/\/www.bang-marketing.com\/en\/b2b-marketing-agency\/","title":{"rendered":"B2B Expertise"},"content":{"rendered":"<section>\r\n    <div class=\"wrapper\">\r\n        \r\n            <div class=\"toolbox-carousel max-w-[1300px] mx-auto mb-12\">\r\n                <div class=\"swiper swiper-toolbox group\" data-slides-per-view=\"3\">\r\n                    <div class=\"swiper-wrapper\r\n                                group-[:not(.swiper-initialized)]:grid\r\n                                group-[:not(.swiper-initialized)]:grid-cols-1\r\n                                group-[:not(.swiper-initialized)]:gap-6\r\n                                sm:group-[:not(.swiper-initialized)]:grid-cols-2\r\n                                lg:group-[:not(.swiper-initialized)]:grid-cols-3\">\r\n                        <div class=\"swiper-slide h-auto\">\r\n    <div class=\"rounded-3xl bg-gray py-[3.125rem] px-6 lg:px-[2.125rem] h-full\">\r\n        <p class=\"text-h4 xl:lg:text-[1.6rem] lg:text-[1.4rem] mb-4\">A wonderful experience!<\/p>\r\n        <img decoding=\"async\" class=\"mb-8 smush-dimensions lazyload\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_5etoiles.png.webp\" width=\"202\" style=\"--smush-image-width: 202px; --smush-image-aspect-ratio: 202\/35;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_5etoiles.png&quot;}\">\r\n        <div class=\"wysiwyg-container || mb-8\">\n    <p><span>Working with Bang is a great experience. The team is professional, creative and always up for a challenge. They understand our needs and come up with innovative solutions that contribute greatly to the success of our campaigns!!\u00a0<\/span><\/p>\n<\/div>                    <div class=\"h-[85px] w-full max-w-[230px] flex items-end mt-auto\">\r\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_logoCEP.png.webp\" class=\"max-w-full max-h-full w-auto object-contain object-left smush-dimensions lazyload\" width=\"230\" style=\"--smush-image-width: 230px; --smush-image-aspect-ratio: 230\/45;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_logoCEP.png&quot;}\">\r\n            <\/div>\r\n            <\/div>\r\n<\/div><div class=\"swiper-slide h-auto group-[:not(.swiper-initialized)]:hidden sm:group-[:not(.swiper-initialized)]:block\">\r\n    <div class=\"rounded-3xl bg-gray py-[3.125rem] px-6 lg:px-[2.125rem] h-full\">\r\n        <p class=\"text-h4 xl:lg:text-[1.6rem] lg:text-[1.4rem] mb-4\">Outsourcing that works<\/p>\r\n        <img decoding=\"async\" class=\"mb-8 smush-dimensions lazyload\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_5etoiles.png.webp\" width=\"202\" style=\"--smush-image-width: 202px; --smush-image-aspect-ratio: 202\/35;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_5etoiles.png&quot;}\">\r\n        <div class=\"wysiwyg-container || mb-8\">\n    <p>After trying several agencies and freelancers without success, we finally found a reliable, organized partner to outsource our B2B marketing. For more than two years, your team has worked with ours with both efficiency and good spirit. You keep our projects on track even under pressure. Thank you!<\/p>\n<\/div>                    <div class=\"h-[85px] w-full max-w-[230px] flex items-end mt-auto\">\r\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/08\/SOLPAK_LOGO_2C2C2C_h224_4x.png.webp\" class=\"max-w-full max-h-full w-auto object-contain object-left smush-dimensions lazyload\" width=\"438\" style=\"--smush-image-width: 438px; --smush-image-aspect-ratio: 438\/224;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/SOLPAK_LOGO_2C2C2C_h224_4x.png&quot;}\">\r\n            <\/div>\r\n            <\/div>\r\n<\/div><div class=\"swiper-slide h-auto group-[:not(.swiper-initialized)]:hidden lg:group-[:not(.swiper-initialized)]:block\">\r\n    <div class=\"rounded-3xl bg-gray py-[3.125rem] px-6 lg:px-[2.125rem] h-full\">\r\n        <p class=\"text-h4 xl:lg:text-[1.6rem] lg:text-[1.4rem] mb-4\">Beyond expectations!<\/p>\r\n        <img decoding=\"async\" class=\"mb-8 smush-dimensions lazyload\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_5etoiles.png.webp\" width=\"202\" style=\"--smush-image-width: 202px; --smush-image-aspect-ratio: 202\/35;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_5etoiles.png&quot;}\">\r\n        <div class=\"wysiwyg-container || mb-8\">\n    <p><span>We loved working with Bang. From start to finish, their listening skills, understanding of our needs, and attention to detail were exceptional. We were immediately impressed with the branding and website. It exceeded all our expectations!<\/span><\/p>\n<\/div>                    <div class=\"h-[85px] w-full max-w-[230px] flex items-end mt-auto\">\r\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_logoagileDSS.png.webp\" class=\"max-w-full max-h-full w-auto object-contain object-left smush-dimensions lazyload\" width=\"185\" style=\"--smush-image-width: 185px; --smush-image-aspect-ratio: 185\/56;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_logoagileDSS.png&quot;}\">\r\n            <\/div>\r\n            <\/div>\r\n<\/div><div class=\"swiper-slide h-auto group-[:not(.swiper-initialized)]:hidden\">\r\n    <div class=\"rounded-3xl bg-gray py-[3.125rem] px-6 lg:px-[2.125rem] h-full\">\r\n        <p class=\"text-h4 xl:lg:text-[1.6rem] lg:text-[1.4rem] mb-4\">Solid support from start to finish!<\/p>\r\n        <img decoding=\"async\" class=\"mb-8 smush-dimensions lazyload\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_5etoiles.png.webp\" width=\"202\" style=\"--smush-image-width: 202px; --smush-image-aspect-ratio: 202\/35;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_5etoiles.png&quot;}\">\r\n        <div class=\"wysiwyg-container || mb-8\">\n    <p>We were starting almost from scratch with our marketing, and the progress we\u2019ve made with the Bang team has been truly impressive. From the tools they developed to their strategic guidance and the redesign of our website, working with a B2B marketing agency has made a real difference for us.<\/p>\n<\/div>                    <div class=\"h-[85px] w-full max-w-[230px] flex items-end mt-auto\">\r\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/08\/ZERO-C_LOGO_2C2C2C_h224_4x.png.webp\" class=\"max-w-full max-h-full w-auto object-contain object-left smush-dimensions lazyload\" width=\"813\" style=\"--smush-image-width: 813px; --smush-image-aspect-ratio: 813\/224;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ZERO-C_LOGO_2C2C2C_h224_4x.png&quot;}\">\r\n            <\/div>\r\n            <\/div>\r\n<\/div><div class=\"swiper-slide h-auto group-[:not(.swiper-initialized)]:hidden\">\r\n    <div class=\"rounded-3xl bg-gray py-[3.125rem] px-6 lg:px-[2.125rem] h-full\">\r\n        <p class=\"text-h4 xl:lg:text-[1.6rem] lg:text-[1.4rem] mb-4\">A real advantage!<\/p>\r\n        <img decoding=\"async\" class=\"mb-8 smush-dimensions lazyload\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/1_section1_5etoiles.png.webp\" width=\"202\" style=\"--smush-image-width: 202px; --smush-image-aspect-ratio: 202\/35;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1_section1_5etoiles.png&quot;}\">\r\n        <div class=\"wysiwyg-container || mb-8\">\n    <p>Since 2022, we\u2019ve been working with Bang to manage the overall marketing of our four companies in Canada and the United States. Their thoroughness and versatility are impressive. My account manager is a real advantage: always available, efficient and knowledgeable.<\/p>\n<\/div>                    <div class=\"h-[85px] w-full max-w-[230px] flex items-end mt-auto\">\r\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/uploads\/2025\/06\/1_section1_logoLOC-e1790093945223.png\" class=\"max-w-full max-h-full w-auto object-contain object-left smush-dimensions lazyload\" width=\"120\" style=\"--smush-image-width: 120px; --smush-image-aspect-ratio: 120\/72;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\r\n            <\/div>\r\n            <\/div>\r\n<\/div>                    <\/div>\r\n                <\/div>\r\n\r\n                <div class=\"flex justify-center items-center gap-4 mt-10\">\r\n                    <button type=\"button\" aria-label=\"Pr\u00e9c\u00e9dent\"\r\n                            class=\"toolbox-button-prev flex h-12 w-12 items-center justify-center rounded-full bg-[#1ab5b5] text-white transition-colors duration-200 hover:bg-[#148f8f]\">\r\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15 18l-6-6 6-6\"\/><\/svg>\r\n                    <\/button>\r\n                    <button type=\"button\" aria-label=\"Suivant\"\r\n                            class=\"toolbox-button-next flex h-12 w-12 items-center justify-center rounded-full bg-[#1ab5b5] text-white transition-colors duration-200 hover:bg-[#148f8f]\">\r\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\r\n                    <\/button>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\n\n<section class=\"services-list || section different-background section-dark\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"wrapper-medium\">\n        <div class=\"lg:grid lg:grid-cols-[2fr_3fr]\">\n            <div class=\"max-w-[40.625rem] relative || lg:mr-16 lg:pr-4\">\n                <div class=\"lg:sticky lg:top-[calc(var(--header-h)+40px)]\">\n                                            <h2 class=\"text-h2\">Why choose Bang as your <em>B2B marketing<\/em> agency?\n<\/h2>\n                                                        <\/div>\n            <\/div>\n\n<div class=\"services-container || mt-12 || lg:-mt-[3.125rem]\">\n                <div class=\"service || relative after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px]\">\n    <div class=\"py-8 pl-4 || lg:py-[3.125rem]\">\n                    <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">We act as a true business partner<\/h3>\n                <div class=\"wysiwyg-container || [&#038;_ul]:mb-0\">\n    <p>Yes, we know, everyone says it. But with us, it&#8217;s real. We don&#8217;t just execute: we <a href=\"https:\/\/www.bang-marketing.com\/en\/team\/\">get involved<\/a>. We question, <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-strategy-agency\/marketing-consulting\/\">advise<\/a>, and anticipate. And most importantly, we understand your business challenges.<\/p>\n<\/div>    <\/div>\n<\/div><div class=\"service || relative after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px]\">\n    <div class=\"py-8 pl-4 || lg:py-[3.125rem]\">\n                    <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">We ask the right questions before diving in<\/h3>\n                <div class=\"wysiwyg-container || [&#038;_ul]:mb-0\">\n    <p>To avoid hollow actions and content with no impact, we take the time to clarify your objectives, personas, and constraints. This allows us to <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-strategy-agency\/b2b-marketing-plan\/\">build smart strategies<\/a>, not just create decoration.<\/p>\n<\/div>    <\/div>\n<\/div><div class=\"service || relative after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px]\">\n    <div class=\"py-8 pl-4 || lg:py-[3.125rem]\">\n                    <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">We challenge, advise, and think alongside you<\/h3>\n                <div class=\"wysiwyg-container || [&#038;_ul]:mb-0\">\n    <p>Our job isn\u2019t to say yes to everything. It\u2019s very rare we get excited about the Monday morning idea! We push for progress, adjust as needed, and always keep in mind what will truly drive sales forward.<\/p>\n<\/div>    <\/div>\n<\/div><div class=\"service || relative after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px]\">\n    <div class=\"py-8 pl-4 || lg:py-[3.125rem]\">\n                    <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">We don&#8217;t drop the ball when it&#8217;s time to execute<\/h3>\n                <div class=\"wysiwyg-container || [&#038;_ul]:mb-0\">\n    <p>A great strategy is good. A well-executed strategy is better. We follow through, adjust, <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/marketing-outsourcing-services\/\">produce, and optimize<\/a>. Quickly. Precisely. With the kind of rigor that allows us to deliver without sacrificing quality.<\/p>\n<\/div>    <\/div>\n<\/div><div class=\"service || relative after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px]\">\n    <div class=\"py-8 pl-4 || lg:py-[3.125rem]\">\n                    <h3 class=\"text-h3 mb-6 || lg:mb-[1.875rem]\">Our processes are tried and tested<\/h3>\n                <div class=\"wysiwyg-container || [&#038;_ul]:mb-0\">\n    <p>At Bang, we don\u2019t reinvent the wheel with every project. We apply methods that have been designed and tested for B2B. The result: more effective campaigns, <a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing-agency\/\">high-performing content<\/a>, and a clear return on your investment.<\/p>\n<\/div>    <\/div>\n<\/div>            <\/div>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n<section class=\"image-collapse pt-0 pb-[11.5rem] || section different-background bg-dark\">\n    <div class=\"wrapper-medium\">\n <div>\n            <div class=\"text-center pb-0 mb-8 || md:pb-8 md:mb-8 lg:pb-16 lg:mb-16\">\n                <div class=\"lg:sticky lg:top-[calc(var(--header-h)+40px)]\">\n                                            <h2 class=\"text-h1 text-white\">What makes a strong B2B marketing agency<\/h2>\n                                    <\/div>\n            <\/div>\n            <div class=\"services-container hidden lg:block|| mt-12 || lg:mt-0 lg:grid lg:grid-cols-2 lg:gap-6\">\n                <div class=\"flex flex-col gap-6\">\n                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-parcours-b2b.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-parcours-b2b.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Client experience<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Mastering and Shaping <em>B2B Journeys<\/em><\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737def6\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Ability to map complex journeys involving multiple stakeholders<\/li>\n<li>Marketing approach adapted to each stage: awareness \u2192 consideration \u2192 decision \u2192 loyalty<\/li>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/content-creation-agency\/\">Content creation for different roles<\/a>: decision-maker, influencer, user<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737def6\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script><div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-resultats-concrets.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-resultats-concrets.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Sales &#038; Marketing Alignment<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Sync Marketing and Sales for <em>Tangible Results<\/em><\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737df21\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Definition of shared objectives<\/li>\n<li>Implementation of shared tools and dashboards<\/li>\n<li>Creation of <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-strategy-agency\/b2b-brand-positioning\/\">compelling sales tools<\/a>: presentations, technical sheets, sales arguments<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737df21\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script><div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-bons-outils-numeriques.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-bons-outils-numeriques.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Digital Transformation<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Set Up the <em>Right Digital<\/em> Tools for Success<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737df49\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/web-design-agency\/\">Website designed to convert<\/a>: UX, SEO, effective calls to action<\/li>\n<li>Simple and effective marketing automation: e.g., HubSpot, Zoho, etc.<\/li>\n<li>Creation of <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/email-marketing-agency\/\">personalized journeys for targeted segments<\/a><\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737df49\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script><div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-marches-niches.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-marches-niches.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Market Intelligence<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Understand <em>Niche Markets<\/em>, Without Guesswork<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737df71\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Knowledge of industrial, technology, manufacturing, professional services and other sectors<\/li>\n<li>Ability to quickly understand a complex field<\/li>\n<li>Sensitivity to <a href=\"https:\/\/www.bang-marketing.com\/en\/hr-marketing-agency\/\">regulatory, technical or HR-related issues<\/a><\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737df71\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                <\/div>\n                <div class=\"flex flex-col gap-6 || lg:pt-[100px]\">\n                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-leads-qualifies.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-leads-qualifies.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Lead Generation <\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Drive <em>Qualified Leads<\/em>, Not Just Traffic <\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737dfaa\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Inbound \/ outbound strategies adapted to B2B<\/li>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/montreal-seo-agency\/\">SEO<\/a> \/ <a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/geo-agency\/\">GEO<\/a>, <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/online-advertising-agency\/\">SEM<\/a> and social media advertising focused on quality over quantity<\/li>\n<li>Implementation of conversion funnels, lead scoring and automated nurturing<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737dfaa\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script><div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-contenu-intelligent.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-contenu-intelligent.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Content Strategy <\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Produce <em>Smart Content<\/em>, Even for Complex Topics<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737dfd1\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Creation of in-depth content: webinars, videos, case studies, blog articles, etc.<\/li>\n<li>Translation of technical jargon into engaging marketing messages<\/li>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-blog\/content-marketing\/\">Expert or thought leadership positioning<\/a><\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737dfd1\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script><div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-marque-forte.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-marque-forte.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Branding <\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Develop a <em>Strong Brand<\/em>, Even in Specialized Industries<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737dffd\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/creative-agency\/brand-strategy-agency\/\">Brand architecture<\/a> adapted to business lines and target markets<\/li>\n<li>Tone, image and promise aligned with a strong value proposition<\/li>\n<li>Message consistency across all channels<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737dffd\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script><div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-projets-solides.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-projets-solides.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Project Management<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Execute <em>Strong Projects<\/em>, Done Right, Stress-Free<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e028\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/portfolio\/\">Agile and transparent project management<\/a><\/li>\n<li>Respect for timelines and budget<\/li>\n<li>Ability to move from strategy to action without losing sight of the big picture<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e028\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                <\/div>\n            <\/div>\n            <div class=\"services-container lg:hidden mt-12 flex flex-col gap-6\">\n                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-parcours-b2b.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-parcours-b2b.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Client experience<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Mastering and Shaping <em>B2B Journeys<\/em><\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e050\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Ability to map complex journeys involving multiple stakeholders<\/li>\n<li>Marketing approach adapted to each stage: awareness \u2192 consideration \u2192 decision \u2192 loyalty<\/li>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/content-creation-agency\/\">Content creation for different roles<\/a>: decision-maker, influencer, user<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e050\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-leads-qualifies.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-leads-qualifies.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Lead Generation <\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Drive <em>Qualified Leads<\/em>, Not Just Traffic <\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e07b\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Inbound \/ outbound strategies adapted to B2B<\/li>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/montreal-seo-agency\/\">SEO<\/a> \/ <a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/geo-agency\/\">GEO<\/a>, <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/online-advertising-agency\/\">SEM<\/a> and social media advertising focused on quality over quantity<\/li>\n<li>Implementation of conversion funnels, lead scoring and automated nurturing<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e07b\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-resultats-concrets.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-resultats-concrets.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Sales &#038; Marketing Alignment<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Sync Marketing and Sales for <em>Tangible Results<\/em><\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e0c5\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Definition of shared objectives<\/li>\n<li>Implementation of shared tools and dashboards<\/li>\n<li>Creation of <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-strategy-agency\/b2b-brand-positioning\/\">compelling sales tools<\/a>: presentations, technical sheets, sales arguments<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e0c5\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-contenu-intelligent.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-contenu-intelligent.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Content Strategy <\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Produce <em>Smart Content<\/em>, Even for Complex Topics<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e0ec\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Creation of in-depth content: webinars, videos, case studies, blog articles, etc.<\/li>\n<li>Translation of technical jargon into engaging marketing messages<\/li>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-blog\/content-marketing\/\">Expert or thought leadership positioning<\/a><\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e0ec\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-bons-outils-numeriques.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-bons-outils-numeriques.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Digital Transformation<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Set Up the <em>Right Digital<\/em> Tools for Success<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e116\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/web-design-agency\/\">Website designed to convert<\/a>: UX, SEO, effective calls to action<\/li>\n<li>Simple and effective marketing automation: e.g., HubSpot, Zoho, etc.<\/li>\n<li>Creation of <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/email-marketing-agency\/\">personalized journeys for targeted segments<\/a><\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e116\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-marque-forte.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-marque-forte.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Branding <\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Develop a <em>Strong Brand<\/em>, Even in Specialized Industries<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e140\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/creative-agency\/brand-strategy-agency\/\">Brand architecture<\/a> adapted to business lines and target markets<\/li>\n<li>Tone, image and promise aligned with a strong value proposition<\/li>\n<li>Message consistency across all channels<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e140\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-marches-niches.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-marches-niches.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Market Intelligence<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Understand <em>Niche Markets<\/em>, Without Guesswork<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e170\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li>Knowledge of industrial, technology, manufacturing, professional services and other sectors<\/li>\n<li>Ability to quickly understand a complex field<\/li>\n<li>Sensitivity to <a href=\"https:\/\/www.bang-marketing.com\/en\/hr-marketing-agency\/\">regulatory, technical or HR-related issues<\/a><\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e170\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                                    <div class=\"image-collapse group relative bg-white rounded-3xl overflow-hidden\">\r\n\r\n    <div class=\"h-[90px] bg-contain bg-no-repeat [background-position:top_right] || md:h-[120px] lg:h-[170px] lazyload\"\r\n         style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/06\/2_section3-projets-solides.png.webp)\" data-smush-webp-fallback=\"{&quot;data-bg-image&quot;:&quot;url(https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2_section3-projets-solides.png)&quot;}\"><\/div>\r\n\r\n    <div class=\"px-8 pt-0 pb-6\">\r\n        <span class=\"text-accent text-[19px] font-medium\">Project Management<\/span>\r\n        <p class=\"text-h4 custom-italic max-w-[450px]\">Execute <em>Strong Projects<\/em>, Done Right, Stress-Free<\/p>\r\n    <\/div>\r\n\r\n    <!-- Contenu repliable -->\r\n    <div id=\"ic_6ab421737e19c\"\r\n         class=\"grid grid-rows-[0fr] group-[.is-open]:grid-rows-[1fr] transition-[grid-template-rows] duration-300 ease-in-out px-8\">\r\n        <div class=\"overflow-hidden\">\r\n            <div class=\"wysiwyg-container || wysi pb-6\">\n    <ul>\n<li><a href=\"https:\/\/www.bang-marketing.com\/en\/portfolio\/\">Agile and transparent project management<\/a><\/li>\n<li>Respect for timelines and budget<\/li>\n<li>Ability to move from strategy to action without losing sight of the big picture<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Bouton + \/ - -->\r\n    <div class=\"px-8 pb-8 flex justify-end\">\r\n        <button type=\"button\"\r\n                class=\"image-collapse-toggle flex h-7 w-7 items-center justify-center rounded-full border-[2px] border-current text-accent transition-colors duration-200 hover:bg-accent hover:text-white\"\r\n                aria-expanded=\"false\" aria-controls=\"ic_6ab421737e19c\" aria-label=\"Afficher le contenu\">\r\n            <span class=\"group-[.is-open]:hidden\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n            <span class=\"hidden group-[.is-open]:block\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M5 12h14\"\/><\/svg>\r\n            <\/span>\r\n        <\/button>\r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n    if (window.__imageCollapseBound) return;\r\n    window.__imageCollapseBound = true;\r\n\r\n    document.addEventListener('click', function (e) {\r\n        var btn = e.target.closest('.image-collapse-toggle');\r\n        if (!btn) return;\r\n        var card = btn.closest('.image-collapse');\r\n        if (!card) return;\r\n        var open = card.classList.toggle('is-open');\r\n        btn.setAttribute('aria-expanded', open ? 'true' : 'false');\r\n        btn.setAttribute('aria-label', open ? 'Masquer le contenu' : 'Afficher le contenu');\r\n    });\r\n})();\r\n<\/script>                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"accordion-sided || section  \">\n        \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>        <div class=\"wrapper\">\n            <div class=\"lg:grid lg:grid-cols-2\">\n                <div class=\"max-w-[40.625rem] relative || lg:mr-16\">\n                    <div>\n                                                                                            <h2 class=\"text-h2\">Frequently Asked Questions about <em>B2B Marketing<\/em>\n<\/h2>\n                            <div class=\"wysiwyg-container || mt-6 [&#038;_ul]:mb-0 || lg:mt-[1.875rem]\">\n    <p>Got more questions? We love discussing strategy, content, automation, branding, and most of all, results. Let\u2019s discuss your business challenges over a real project.<\/p>\n<\/div>                                <a href=\"\/en\/contact\/\" class=\"mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Schedule a meeting<\/span>\n    <\/a>\n                    <\/div>\n                <\/div>\n                <div class=\"accordions-container || mt-12 || lg:mt-0\">\n                    <div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What is B2B Marketing?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p><span style=\"font-weight: 400;\">B2B marketing involves strategies used to promote products or services aimed at other businesses. The goal is not to trigger an impulsive reaction but to persuade through value, relevance, and profitability. It\u2019s about <a href=\"https:\/\/www.bang-marketing.com\/en\/team\/\">building a long-term, trusted relationship<\/a>.<\/span><\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What\u2019s the Difference Between B2B and B2C Marketing?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p><span style=\"font-weight: 400;\">B2C marketing often targets quick purchases, driven by emotions or momentary desires. On the other hand, B2B marketing targets rational decision-makers who need to assess the impact of a purchase on their operations, team, and overall profitability.<\/span><\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What is B2B Product Marketing?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p><span style=\"font-weight: 400;\">It\u2019s the art of making complex products (software, equipment, technologies) <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-strategy-agency\/b2b-brand-positioning\/\">clear, useful, and appealing<\/a> to professional clients. The challenge is to demonstrate how these products address specific needs, supported by robust, well-documented evidence<\/span><\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What is a B2B Marketing Strategy?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p><span style=\"font-weight: 400;\">It\u2019s an <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-strategy-agency\/b2b-marketing-plan\/\">action plan<\/a> designed to generate qualified leads, support sales teams, and build brand awareness with the right targets. It relies on effective channels and messages tailored to the different stakeholders in the buying process.<\/span><\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">How to Measure the Effectiveness of a B2B Strategy?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p><span style=\"font-weight: 400;\">Effectiveness is measured through <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/digital-strategy-agency\/\">indicators such as cost per lead<\/a>, conversion rate, sales cycle duration, and the quality of opportunities generated. A good B2B strategy feeds the pipeline, supports sales, and demonstrates a clear return on marketing investment.<\/span><\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What are the Most Effective Channels in B2B?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p><span style=\"font-weight: 400;\">The most effective channels vary depending on the target, but <a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/montreal-seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/www.bang-marketing.com\/en\/web-marketing\/email-marketing-agency\/\">email marketing<\/a>, <a href=\"https:\/\/www.bang-marketing.com\/en\/content-marketing\/social-media-agency\/\">LinkedIn<\/a>, webinars, newsletters, and downloadable content are often top performers. The most important thing is to align the channels with your customers\u2019 buying journey.<\/span><\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">What is a B2B marketing agency?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p>A B2B marketing agency supports companies that sell products or services to other businesses. Its role is to help clarify positioning, structure the marketing strategy, create compelling messages, generate qualified leads and support sales teams. In a B2B context, the agency must also understand longer sales cycles, complex or technical offerings and multiple buyer personas.<\/p>\n<\/div>            <\/div>\n<\/div><div class=\"accordion || js-accordion-parent accordion-section || relative overflow-hidden after:content-[''] after:absolute after:bottom-0 after:left-0 after:w-full after:h-[1px] after:custom-gradient last:after:hidden || first:before:content-[''] first:before:absolute first:before:top-0 first:before:left-0 first:before:w-full first:before:h-[1px] first:before:custom-gradient\">\n    <div class=\"js-accordion-trigger || group || relative flex flex-col py-6 cursor-pointer || sm:flex-row sm:items-center lg:py-7 xl:py-[2.375rem]\">\n        <h3 class=\"text-h3 typewriter text-dark font-medium pr-16 group-hover:text-accent transition-colors duration-200 || sm:pr-20 lg:max-w-[93%] lg:pl-[1.625rem]\">Why choose a marketing agency specialized in B2B?<\/h3>\n        <div class=\"js-accordion-button || absolute right-0 top-1\/2 -translate-y-1\/2 flex items-center justify-center aspect-square w-6 h-6 border border-grayLight rounded-full before:content-[''] before:w-[55%] before:h-[1px] before:bg-grayLight || after:content-[''] after:h-[55%] after:w-[1px] after:bg-grayLight after:absolute after:custom-transition [.js-accordion-line--opened_&#038;:after]:rotate-90 || md:h-8 md:w-8\"><\/div>\n    <\/div>\n    <div class=\"js-accordion-answer || !block h-0 overflow-hidden\">\n        <div class=\"wysiwyg-container || pb-8 opacity-100 max-w-[82%] mx-0 [&#038;_p]:leading-[136%] || lg:pb-12 lg:pl-[1.625rem] \">\n    <p>Because selling expertise, a technical solution or a complex service takes more than generic messaging. A <a href=\"https:\/\/www.bang-marketing.com\/en\/marketing-agency-in-montreal-why-bang-is-the-best-ally-for-b2b-companies\/\">B2B marketing agency<\/a> understands long sales cycles, multiple decision-makers and the importance of aligning marketing and sales. It helps turn a complex offering into clear, credible and useful messages that generate real business opportunities.<\/p>\n<\/div>            <\/div>\n<\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"cta-banner || section section-light different-background\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"relative\">\n        <div class=\"wrapper-medium \">\n            <div class=\"bg-white  p-8 rounded-[1.25rem] || sm:grid sm:grid-cols-2 sm:gap-[1.875rem] lg:p-[3.125rem]\">\n                <div class=\"sm:col-span-1 sm:col-start-2 \">\n                                            <h2 class=\"text-h2\"><em>B2B marketing<\/em> trends study in Quebec\n<\/h2>\n                                        <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n    <p>Bang Marketing actively contributes to the conversation around B2B marketing through resources such as guides, webinars and articles. As Quebec\u2019s #1 B2B marketing agency, launching the province\u2019s first study on B2B marketing practices felt like a natural next step. The study is updated every two years.<\/p>\n<\/div>    <a href=\"https:\/\/b2b.bang-marketing.com\/en-ca\/2026-overview-of-b2b-marketing-in-quebec-by-bang-marketing\" class=\"dark mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"_blank\" rel=\"noopener\" >\n        <span>Download the latest edition<\/span>\n    <\/a>\n                <\/div>\n                                    <div class=\"hidden || sm:max-w-[33.875rem] sm:relative sm:mt-0 sm:col-span-1 sm:row-start-1 sm:flex sm:justify-center\">\n                        <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/06\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en.png.webp\" class=\"object-contain || sm:absolute sm:left-1\/2 sm:-translate-x-1\/2 md:w-3\/4 -top-[15%] lg:w-full lg:-top-[30%] smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/06\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en.png.webp 599w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/06\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en-480x467.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/06\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en-350x341.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2026\/06\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en-150x146.png.webp 150w\"  alt=\"CTA image\" width=\"599\" style=\"--smush-image-width: 599px; --smush-image-aspect-ratio: 599\/583;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en.png 599w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en-480x467.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en-350x341.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Etude-2026-des-pratiques-marketing-B2B-au-Quebec-Par-Bang-Marketing-1_en-150x146.png 150w&quot;}\">                    <\/div>\n                            <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"cta-banner || section section-light different-background\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"relative\">\n        <div class=\"wrapper sm:pt-16 \">\n            <div class=\"bg-white  p-8 rounded-[1.25rem] || sm:grid sm:grid-cols-2 lg:p-20 2xl:p-[6.25rem]\">\n                <div class=\"sm:col-span-1 sm:col-start-2 lg:max-w-[37.5rem]\">\n                                            <h2 class=\"text-h2\">Looking for a <em>great partner<\/em>?\n<\/h2>\n                                        <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n    <p><span>Perfect! We\u2019re always on the lookout for excellent clients.<\/span><\/p>\n<\/div>    <a href=\"https:\/\/www.bang-marketing.com\/en\/contact\/\" class=\"dark mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Contact our team<\/span>\n    <\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"hidden || sm:max-w-[50.4375rem] sm:block sm:absolute sm:left-0 sm:-top-6 sm:w-[45%] lg:-top-16 lg:w-[42%]\">\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA.png.webp\" class=\"object-contain rounded-corners-r smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA.png.webp 807w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-640x381.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-480x286.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-350x208.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/03\/5_section6_img_CTA-150x89.png.webp 150w\"  alt=\"CTA image\" width=\"807\" style=\"--smush-image-width: 807px; --smush-image-aspect-ratio: 807\/480;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA.png 807w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-640x381.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-480x286.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-350x208.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/5_section6_img_CTA-150x89.png 150w&quot;}\">            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7129,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-b2b.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-7252","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages\/7252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=7252"}],"version-history":[{"count":0,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/pages\/7252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/7129"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=7252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}