{"id":15652,"date":"2026-08-05T15:54:42","date_gmt":"2026-08-05T15:54:42","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?post_type=projects&p=15652"},"modified":"2026-08-05T15:58:44","modified_gmt":"2026-08-05T15:58:44","slug":"digicast","status":"publish","type":"projects","link":"https:\/\/www.bang-marketing.com\/en\/projects\/digicast\/","title":{"rendered":"Digicast"},"content":{"rendered":"\n
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Check out the results,<\/em> they speak for themselves!\n<\/h2>\n <\/div>\n <\/div>\n
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1. A clear positioning that sets the brand apart<\/h3>\n

Digicast was already a well-established player in its industry, but its positioning had never been formally defined. Through a strategic workshop, Bang identified what truly sets the company apart: its 360-degree approach, technical expertise, and ability to deliver large-scale events. We established every core pillar of the brand, including its personality, tone of voice, mission, and values, creating a clear positioning that differentiates Digicast in a competitive market.<\/p>\n<\/div>

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2. A visual identity that reinforces the message<\/h3>\n

Digicast already had a modern logo worth keeping, but it lacked the visual system needed to support a consistent brand. Starting from the existing logo, Bang developed a complete visual identity including a colour palette, typography, iconography, illustration style, and photography direction. Every element was designed to reinforce the company’s positioning. The result was captured in a bilingual brand guide that ensures consistency across every communication channel.<\/p>\n<\/div>

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3. The tools to bring the brand to life<\/h3>\n

To help the new identity become part of Digicast’s day-to-day communications, Bang Marketing applied it across the tools the team already uses, including PowerPoint templates, social media assets, email signatures, and a favicon. We also delivered a web UI kit to ensure the company’s website reflects the same polished and consistent brand experience. Digicast now has everything it needs to manage and grow its brand independently. <\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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Liking what you see<\/em>?\n<\/h2>\n
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Perfect! We\u2019re always on the lookout for excellent clients.<\/p>\n<\/div> \n Contact our team<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n

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Digicast produces and delivers virtual and hybrid business events for medium and large organizations around the world. As the company evolved, it needed a brand identity that better reflected its positioning and communicated the right message to its clients. Bang Marketing led the strategic repositioning, developed a complete visual identity, and delivered the tools needed to bring the new brand to life.<\/p>\n","protected":false},"featured_media":15684,"template":"","secteurs":[88],"project-types":[93,96],"class_list":["post-15652","projects","type-projects","status-publish","has-post-thumbnail","hentry","secteurs-professional-services","project-types-branding","project-types-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects\/15652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/15684"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=15652"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/secteurs?post=15652"},{"taxonomy":"project-types","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/project-types?post=15652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}