{"id":5173,"date":"2025-05-20T16:19:30","date_gmt":"2025-05-20T16:19:30","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?post_type=projects&#038;p=5173"},"modified":"2025-06-05T18:51:32","modified_gmt":"2025-06-05T18:51:32","slug":"merkur","status":"publish","type":"projects","link":"https:\/\/www.bang-marketing.com\/en\/projects\/merkur\/","title":{"rendered":"Merkur"},"content":{"rendered":"\n<section class=\"title-and-numbered-list || section relative pb-0\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"\">\n                <div class=\"wrapper-medium \">\n            <div class=\"lg:grid lg:grid-cols-2\">\n                                    <div class=\"relative mb-10 || lg:mb-0 lg:mr-16 xl:mr-20\">\n                        <div class=\"lg:sticky lg:top-[calc(var(--header-h)+2.5rem)]\">\n                            <h2 class=\"text-h2\"><em>Check out the results,<br \/>\n<\/em>they speak for themselves!\n<\/h2>\n                        <\/div>\n                    <\/div>\n                                <div class=\"list-container || lg:col-start-2 lg:col-span-1 lg:flex\">\n                    <span class=\"separator || block custom-gradient-vertical w-[2px] shrink-0 h-auto mr-6\"><\/span>\n                    <div>\n                                                <div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h3>1. Proper positioning for impactful marketing<\/h3>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element point_txt\">\n<div class=\"wpb_wrapper\">\n<p>Revamping your image after 25 years requires a lot of boldness! By clarifying its mission and vision while also redefining its values, Merkur was able to assert its unique multidisciplinary expertise in the manufacturing industry, both with clients and potential employees!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h3>2. A strong sales pitch<\/h3>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner vc_custom_1420476545914\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element point_txt\">\n<div class=\"wpb_wrapper\">\n<p>Early strategic efforts conducted alongside the company\u2019s various teams resulted in a clearer sales pitch! In fact, it was so concise that Merkur\u2019s resources were able to easily develop the new website\u2019s content. Hats off to them!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h3>3. A truly inspiring personality<\/h3>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid points_holder\">\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner vc_custom_1420476553899\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element point_txt\">\n<div class=\"wpb_wrapper\">\n<p>The combination of a modern logo and an efficient website led to the emergence of a dynamic brand personality that embodies Merkur\u2019s passion for efficiency. The brand\u2019s essence is inspiring and continuously reflected throughout the narrative!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"two-images || section\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"wrapper || sm:flex sm:gap-10 lg:gap-20 lg:flex-nowrap\">\n        <div class=\"mb-[1.875rem] || sm:mb-0 sm:w-full sm:max-w-[64.5rem]\">\n            <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1.png.webp\" class=\"rounded-corners w-full h-full object-cover smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1.png.webp 1083w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1-1024x496.png.webp 1024w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1-640x310.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1-480x233.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1-350x170.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_4_section4_img1-150x73.png.webp 150w\"  alt=\"Left image of the Two images block\" width=\"1083\" style=\"--smush-image-width: 1083px; --smush-image-aspect-ratio: 1083\/525;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1.png 1083w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1-1024x496.png 1024w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1-640x310.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1-480x233.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1-350x170.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_4_section4_img1-150x73.png 150w&quot;}\">        <\/div>\n        <div class=\"sm:aspect-square sm:w-[35%] sm:max-w-[32.8125rem]\">\n            <div class=\"thumbnail w-full rounded-corners w-full h-full\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/merkur_v3_carre.png.webp\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/merkur_v3_carre.png.webp 650w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/merkur_v3_carre-640x640.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/merkur_v3_carre-480x480.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/merkur_v3_carre-350x350.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/merkur_v3_carre-150x150.png.webp 150w\"  alt=\"Right image of the Two images block\" width=\"650\" class=\"smush-dimensions lazyload\" style=\"--smush-image-width: 650px; --smush-image-aspect-ratio: 650\/650;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merkur_v3_carre.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merkur_v3_carre.png 650w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merkur_v3_carre-640x640.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merkur_v3_carre-480x480.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merkur_v3_carre-350x350.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/merkur_v3_carre-150x150.png 150w&quot;}\">\n<\/div>        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"large-image  || section\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>            <div class=\"wrapper max-w-[81rem]\">\n            <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup.png.webp\" class=\"w-full h-full smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup.png.webp 1296w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup-1024x577.png.webp 1024w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup-640x360.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup-480x270.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup-350x197.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/10309_MERKUR_siteweb_A_mockup-150x84.png.webp 150w\"  alt=\"Image contained in the wrapper\" width=\"1296\" style=\"--smush-image-width: 1296px; --smush-image-aspect-ratio: 1296\/730;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup.png 1296w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup-1024x577.png 1024w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup-640x360.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup-480x270.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup-350x197.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10309_MERKUR_siteweb_A_mockup-150x84.png 150w&quot;}\">        <\/div>\n    <\/section>\n\n<section class=\"large-image  || section\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>            <div class=\"wrapper max-w-[81rem]\">\n            <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img.png.webp\" class=\"w-full h-full smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img.png.webp 1459w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img-1400x1338.png.webp 1400w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img-1024x978.png.webp 1024w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img-640x611.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img-480x459.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img-350x334.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/05\/Merkur_6_section6_img-150x143.png.webp 150w\"  alt=\"Image contained in the wrapper\" width=\"1459\" style=\"--smush-image-width: 1459px; --smush-image-aspect-ratio: 1459\/1394;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img.png 1459w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img-1400x1338.png 1400w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img-1024x978.png 1024w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img-640x611.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img-480x459.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img-350x334.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Merkur_6_section6_img-150x143.png 150w&quot;}\">        <\/div>\n    <\/section>\n\n\n<section class=\"cta-banner || section section-light different-background\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"relative\">\n        <div class=\"wrapper sm:pt-16 \">\n            <div class=\"bg-white  p-8 rounded-[1.25rem] || sm:grid sm:grid-cols-2 lg:p-20 2xl:p-[6.25rem]\">\n                <div class=\"sm:col-span-1 sm:col-start-2 lg:max-w-[37.5rem]\">\n                                            <h2 class=\"text-h2\">Liking <em>what you see?<\/em>\n<\/h2>\n                                        <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n    <p>Perfect! We\u2019re always on the lookout for excellent clients.<\/p>\n<\/div>    <a href=\"https:\/\/www.bang-marketing.com\/en\/contact\/\" class=\"dark mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Contact our team<\/span>\n    <\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"hidden || sm:max-w-[50.4375rem] sm:block sm:absolute sm:left-0 sm:-top-6 sm:w-[45%] lg:-top-16 lg:w-[42%]\">\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img.png.webp\" class=\"object-contain rounded-corners-r smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img.png.webp 807w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-640x381.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-480x286.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-350x208.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-150x89.png.webp 150w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-300x300.png.webp 300w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-400x400.png.webp 400w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-600x480.png.webp 600w\"  alt=\"CTA image\" width=\"807\" style=\"--smush-image-width: 807px; --smush-image-aspect-ratio: 807\/480;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img.png 807w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-640x381.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-480x286.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-350x208.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-150x89.png 150w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-300x300.png 300w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-400x400.png 400w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-600x480.png 600w&quot;}\">            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Merkur sets its sights on the future<br \/>\nBy redefining its mission and clarifying its vision, Merkur introduces a strong, cohesive brand that signals the start of an exciting new chapter.<\/p>\n","protected":false},"featured_media":5175,"template":"","secteurs":[88],"project-types":[96,97,93],"class_list":["post-5173","projects","type-projects","status-publish","has-post-thumbnail","hentry","secteurs-professional-services","project-types-strategy","project-types-web-en","project-types-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/5175"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/secteurs?post=5173"},{"taxonomy":"project-types","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/project-types?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}