{"id":5299,"date":"2025-05-22T17:21:10","date_gmt":"2025-05-22T17:21:10","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?post_type=projects&p=5299"},"modified":"2025-06-05T21:23:35","modified_gmt":"2025-06-05T21:23:35","slug":"consortech","status":"publish","type":"projects","link":"https:\/\/www.bang-marketing.com\/en\/projects\/consortech\/","title":{"rendered":"Consortech"},"content":{"rendered":"
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Check out the results,
\n<\/em>they speak for themselves!\n<\/h2>\n <\/div>\n <\/div>\n
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1. Complete repositioning for truly effective marketing<\/h3>\n
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By repositioning its brand around its specialized data processing and integration services, Consortech now promotes itself coherently to different municipalities across North America. What\u2019s more, its new mission based on geospatial performance is now clear and part of a company discourse that\u2019s shared by all multidisciplinary teams.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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2. A compelling and attractive website<\/h3>\n
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We created a strong brand image that featured Betty, a custom character created to personify the company\u2019s approachable style, sparing no effort to simplify the message: video, brand promise, benefits-based discourse, and more. Betty was eventually joined by Booster and David, making the new illustrative platform even more effective!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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3. A shift towards “Thought Leadership”<\/h3>\n
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A strong content strategy, one that included blog posts, newsletters, conferences, webinars and more, played a central role in the company\u2019s future activities. Everything was designed to ensure the brand\u2019s notoriety and credibility for years to come.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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Liking what you see?<\/em>\n<\/h2>\n
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Perfect! We\u2019re always on the lookout for excellent clients.<\/p>\n<\/div> \n Contact our team<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n

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This high-performing brand is powered by outsourcing! With a clear positioning, cohesive brand identity, and our outsourced marketing service, Consortech shines as a geospatial performance leader.<\/p>\n","protected":false},"featured_media":5301,"template":"","secteurs":[88],"project-types":[97,93,94,96],"class_list":["post-5299","projects","type-projects","status-publish","has-post-thumbnail","hentry","secteurs-professional-services","project-types-web-en","project-types-branding","project-types-content-marketing","project-types-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects\/5299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/5301"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=5299"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/secteurs?post=5299"},{"taxonomy":"project-types","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/project-types?post=5299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}