{"id":5403,"date":"2025-05-22T18:32:53","date_gmt":"2025-05-22T18:32:53","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?post_type=projects&p=5403"},"modified":"2025-06-17T16:24:08","modified_gmt":"2025-06-17T16:24:08","slug":"ganex","status":"publish","type":"projects","link":"https:\/\/www.bang-marketing.com\/en\/projects\/ganex\/","title":{"rendered":"Ganex"},"content":{"rendered":"\n
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Check out the results,
\n<\/em>they speak for themselves!\n<\/h2>\n <\/div>\n <\/div>\n
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1. A striking new identity<\/h3>\n
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Following Ohmega Group\u2019s decision to split its automation and industrial computing department from the rest of the company, it was necessary to create a distinct identity for the new division. Our team designed their new branding strategy, conducted name research and developed their new visual identity, creating quite an impact on the North American market!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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2. A symbolic and powerful brand image<\/h3>\n
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We carried out intensive research to develop the new brand image. The name Ganex is a variation of the word gannet, a common seabird. The bird\u2019s symbolism represents the ability to reach new heights, gaining a bird\u2019s-eye view not accessible to everyone. It\u2019s also nod to the emblematic bird of the Gasp\u00e9 Peninsula, where the company\u2019s head office is located.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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3. Enhance the brand\u2019s reputation<\/h3>\n
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We spared no effort when developing Ganex\u2019s reputation in the North American market, thereby creating new business opportunities! A well thought-out marketing plan, a proven social media strategy and a differentiating content strategy will be at the heart of the company\u2019s activities for the next three years!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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Liking what you see?<\/em>\n<\/h2>\n
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Perfect! We\u2019re always on the lookout for excellent clients.<\/p>\n<\/div> \n Contact our team<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n

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New name, new brand, bold identity: Ganex spreads its wings with a powerful marketing strategy to conquer the North American market.<\/p>\n","protected":false},"featured_media":5421,"template":"","secteurs":[85],"project-types":[93,96,97],"class_list":["post-5403","projects","type-projects","status-publish","has-post-thumbnail","hentry","secteurs-renewable-energies","project-types-branding","project-types-strategy","project-types-web-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects\/5403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/5421"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=5403"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/secteurs?post=5403"},{"taxonomy":"project-types","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/project-types?post=5403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}