{"id":8376,"date":"2025-08-13T13:18:45","date_gmt":"2025-08-13T13:18:45","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?post_type=projects&#038;p=8376"},"modified":"2026-06-12T21:06:49","modified_gmt":"2026-06-12T21:06:49","slug":"bectrol","status":"publish","type":"projects","link":"https:\/\/www.bang-marketing.com\/en\/projects\/bectrol\/","title":{"rendered":"Bectrol"},"content":{"rendered":"\n<section class=\"title-and-numbered-list || section relative pb-0\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"\">\n                <div class=\"wrapper-medium \">\n            <div class=\"lg:grid lg:grid-cols-2\">\n                                    <div class=\"relative mb-10 || lg:mb-0 lg:mr-16 xl:mr-20\">\n                        <div class=\"lg:sticky lg:top-[calc(var(--header-h)+2.5rem)]\">\n                            <h2 class=\"text-h2\"><em>Our team&#8217;s involvement <\/em>with Bectrol\n<\/h2>\n                        <\/div>\n                    <\/div>\n                                <div class=\"list-container || lg:col-start-2 lg:col-span-1 lg:flex\">\n                    <span class=\"separator || block custom-gradient-vertical w-[2px] shrink-0 h-auto mr-6\"><\/span>\n                    <div>\n                                                <div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h3>1. A message that captures attention from the very first words<\/h3>\n<p>The slogan &#8220;Branch\u00e9 sur l\u2019exp\u00e9rience&#8221; quickly won unanimous support. Short, meaningful, and directly tied to Bectrol\u2019s expertise, it establishes the foundation for a clear and distinctive brand narrative. It served as an anchor for all communication tools, ensuring strong consistency between the message and the brand image conveyed.<\/p>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h3>2. A booth that reflects the company: professional and engaging<\/h3>\n<p>The booth design was created to maximize visual impact while highlighting Bectrol\u2019s strengths. Every element, from the backdrop to the kiosk wraps, was designed to catch the eye, support the messaging, and encourage conversation. The overall result comes together in a space that is both dynamic and welcoming.<\/p>\n<\/div><div class=\"wysiwyg-container || last:mb-0 mb-12 [&#038;_h4]:mb-[1.875rem] || lg:mb-[5.3125rem]\">\n    <h3>3. Flawless execution, despite very tight timelines<\/h3>\n<p>In an accelerated preparation context, every stage of the project was carried out with precision. Messaging, visuals, animation, and booth mock-up: all delivered on time without compromising quality. A true demonstration that strategy and execution can go hand in hand, even at high speed.<\/p>\n<\/div>                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section\">\n        \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>  <div class=\"wrapper max-w-[71rem]\">\n        <div style=\"overflow: hidden; border-radius: 35px;\">\n      <video\n        autoplay\n        muted\n        loop\n        playsinline\n        style=\"\n          display: block;\n          width: 100%;\n          height: 100%;\n          object-fit: cover;\n          border-radius: 35px;\n        \"\n      >\n        <source src=\"https:\/\/www.bang-marketing.com\/wp-content\/uploads\/2025\/08\/BECTROL_Animation.mp4\" type=\"video\/mp4\">\n      <\/video>\n    <\/div>\n       <\/div>\n<\/section>\n\n\n<section class=\"cta-banner || section section-light different-background\">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"relative\">\n        <div class=\"wrapper sm:pt-16 \">\n            <div class=\"bg-white  p-8 rounded-[1.25rem] || sm:grid sm:grid-cols-2 lg:p-20 2xl:p-[6.25rem]\">\n                <div class=\"sm:col-span-1 sm:col-start-2 lg:max-w-[37.5rem]\">\n                                            <h2 class=\"text-h2\">Liking <em>what you see?<\/em>\n<\/h2>\n                                        <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n    <div class=\"wysiwyg-container || mt-6 || lg:mt-[1.875rem]\">\n<p>Perfect! We\u2019re always on the lookout for excellent clients.<\/p>\n<\/div>\n<\/div>    <a href=\"https:\/\/www.bang-marketing.com\/en\/contact\/\" class=\"dark mt-8 || lg:mt-[3.125rem] btn-primary relative\"  target=\"\" rel=\"noopener\" >\n        <span>Contact our team<\/span>\n    <\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"hidden || sm:max-w-[50.4375rem] sm:block sm:absolute sm:left-0 sm:-top-6 sm:w-[45%] lg:-top-16 lg:w-[42%]\">\n                <img decoding=\"async\" data-src=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img.png.webp\" class=\"object-contain rounded-corners-r smush-dimensions lazyload\" data-srcset=\"https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img.png.webp 807w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-640x381.png.webp 640w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-480x286.png.webp 480w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-350x208.png.webp 350w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-150x89.png.webp 150w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-300x300.png.webp 300w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-400x400.png.webp 400w, https:\/\/www.bang-marketing.com\/wp-content\/smush-webp\/2025\/02\/2_img-600x480.png.webp 600w\"  alt=\"CTA image\" width=\"807\" style=\"--smush-image-width: 807px; --smush-image-aspect-ratio: 807\/480;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img.png&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img.png 807w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-640x381.png 640w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-480x286.png 480w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-350x208.png 350w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-150x89.png 150w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-300x300.png 300w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-400x400.png 400w, https:\\\/\\\/www.bang-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/2_img-600x480.png 600w&quot;}\">            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Ahead of a major industry event, Bectrol set out to modernize its visual presence and strengthen its positioning. With Bang by its side, the company focused on delivering clear, impactful messaging paired with bold design to maximize its presence on the show floor.<\/p>\n","protected":false},"featured_media":14533,"template":"","secteurs":[90],"project-types":[93,94,96],"class_list":["post-8376","projects","type-projects","status-publish","has-post-thumbnail","hentry","secteurs-manufacturing","project-types-branding","project-types-content-marketing","project-types-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects\/8376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/14533"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=8376"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/secteurs?post=8376"},{"taxonomy":"project-types","embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/project-types?post=8376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}