{"id":13386,"date":"2026-04-21T14:53:40","date_gmt":"2026-04-21T14:53:40","guid":{"rendered":"https:\/\/www.bang-marketing.com\/?post_type=webinaires&#038;p=13386"},"modified":"2026-06-19T14:24:49","modified_gmt":"2026-06-19T14:24:49","slug":"video-b2b","status":"publish","type":"webinaires","link":"https:\/\/www.bang-marketing.com\/en\/webinaires\/video-b2b\/","title":{"rendered":"La vid\u00e9o en marketing B2B"},"content":{"rendered":"\n<section class=\"text-image !mt-20 !mb-0 || section \">\n    \n<span class=\"absolute -top-[var(--header-h)] left-0\" ><\/span>    <div class=\"wrapper-small || md:grid md:grid-cols-2 md:gap-[3.5rem] mb-24\">\n        <div class=\"content || \">\n                            <h1 class=\"text-h1 mb-6 || lg:text-[clamp(3.625rem,6vw,5.625rem)] lg:mb-[1.875rem]\">La vid\u00e9o B2B sans fla-fla\n<\/h1>\n            <div class=\"wysiwyg-container \">\n    <p>La vid\u00e9o est devenue un levier incontournable en B2B. Encore faut-il savoir comment l\u2019utiliser de fa\u00e7on strat\u00e9gique.<\/p>\n<div class=\"container-fluid\">\n<div class=\"row-fluid-wrapper\">\n<div class=\"row-fluid\">\n<div class=\"span12 widget-span widget-type-cell \" data-widget-type=\"cell\" data-x=\"0\" data-w=\"12\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-4 dnd_area-row-1-padding dnd_area-row-1-background-color dnd_area-row-1-max-width-section-centering dnd-section dnd_area-row-1-background-layers\">\n<div class=\"row-fluid \">\n<div class=\"span6 widget-span widget-type-cell cell_17497368977543-padding dnd-column\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"6\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-5 dnd-row\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div id=\"hs_cos_wrapper_widget_1749736907424\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<div class=\"hs-elevate-rich-text _hs-elevate-rich-text_6uweg_1\" data-hs-token=\"module.widget_1749736907424.richTextContentHTML\">\n<p><span>Un cadre clair, des exemples concrets et une approche pragmatique pour int\u00e9grer la vid\u00e9o \u00e0 votre strat\u00e9gie, sans faire du contenu \u00abpour faire du contenu\u00bb.<\/span><\/p>\n<p><strong>Dans ce webinaire de 60 minutes, vous d\u00e9couvrirez:<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"span6 widget-span widget-type-cell cell_1749736912947-padding dnd-column\" data-widget-type=\"cell\" data-x=\"6\" data-w=\"6\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-6 dnd-row\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div id=\"hs_cos_wrapper_module_17497369129473\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<div class=\"hs-elevate-rich-text _hs-elevate-rich-text_6uweg_1\" data-hs-token=\"module.module_17497369129473.richTextContentHTML\">\n<ul>\n<li>Ce qui fait r\u00e9ellement une bonne vid\u00e9o B2B<\/li>\n<li>Comment proposer un storytelling qui accroche<\/li>\n<li>La base pour se lancer sans exploser votre budget<\/li>\n<li>Quels indicateurs suivre pour mesurer l\u2019impact r\u00e9el<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>                    <\/div>\n        <div class=\"max-w-[50.4375rem] white-bg-form rounded-corners fade-right mt-8 white-bg-form ||  md:mt-0\">\n           <div class=\"px-7 py-7 [&#038;_textarea]:!min-h-[4.375rem]\">\n            <script src=\"https:\/\/js.hsforms.net\/forms\/embed\/48067460.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"1e1d5893-b7e0-4f48-b190-9f29909d5ef6\" data-portal-id=\"48067460\"><\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La vid\u00e9o est devenue un levier incontournable en B2B. D\u00e9couvrez comment cr\u00e9er une bonne vid\u00e9o B2B sans faire exploser le budget.<\/p>\n","protected":false},"featured_media":13949,"template":"","class_list":["post-13386","webinaires","type-webinaires","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/webinaires\/13386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/webinaires"}],"about":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/types\/webinaires"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media\/13949"}],"wp:attachment":[{"href":"https:\/\/www.bang-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}