Launching a new brand with confidence
Strategic sourcing expert Emmanuel Griffet was preparing to launch his own consulting firm. The expertise was already there, but the brand had yet to be built. He partnered with Bang Marketing to create every element of his new business from the ground up, including the name, positioning, visual identity, website, and copywriting. That’s how Lumeris came to life.
Our team’s work with Lumeris
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Lumeris reach their goals.
- Brand naming research and development
- Brand positioning and personality workshops
- Value proposition development
- Logo and visual identity design
- Website copywriting
- Odoo website design and development
Check out the results, they speak for themselves!
1. A name that says it all
Every great brand starts with a strong foundation. We began by defining the company’s positioning, brand personality, tone of voice, and value propositions. That strategic work guided the naming process. Among the concepts presented, Lumeris quickly stood out. Bilingual, memorable, and evocative of clarity and precision, the name communicates the firm’s promise from the very first impression.
2. A visual identity from logo to social media
Building on the brand strategy, we developed a complete visual identity for Lumeris, including the logo, colour palette, typography, iconography, and photography direction. We then extended the brand across a range of marketing tools to create a consistent and recognizable presence, from presentation templates and social media assets to LinkedIn banners and other branded materials.
3. A website built to launch the brand
The Lumeris website was designed around the strategic foundations established at the beginning of the project. Our team also wrote all website content, including the service pages, About page, and training section. Every piece of copy was aligned with the brand positioning and carefully crafted to speak to the right audience using the right message.
