Web
Disappointed with your web marketing ROI? Our B2B digital experts are all about performance.
B2B remarketing: a credibility driver, not a conversion tactic
“Remarketing doesn’t really work in B2B.” We hear it often. And it’s not entirely wrong. The problem is rarely rema[...]
Web
Jun 15, 2026
/5 min
AI Stole Your TOFU: Why Your B2B Website Needs Consideration Content (and How to Get Started)
Most B2B websites are built to educate. Explain what you do, publish introductory articles, answer the basic questi[...]
Web
May 19, 2026
/5 min
B2B Email Marketing: Simplicity as a Competitive Edge
Imagine a marketing team sending 12 emails per month to its entire database. Each email is well written, well desig[...]
Web
May 4, 2026
/5 min
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
Is a digital marketing audit right for you?
Last year, our study on B2B marketing trends (French only) in Quebec revealed that 58% of B2B companies rely on dig[...]
Web
Strategy
Nov 5, 2024
/3 min
Google Ads 101: Guide to creating your B2B advertising campaign
With 8.5 billion queries launched every day in 2024, Google is the most widely used search engine in the world. Thi[...]
Web
Oct 22, 2024
/4 min
Managing your marketing through outsourcing is a win-win option
You have plenty of ideas to make your business shine, but struggle to execute them consistently, whether due to lac[...]
Strategy
Web
Apr 2, 2024
/4 min
