The B2B marketing blog for pros
Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance.
Content marketing
ChatGPT and Reddit: Two Underused Advertising Playgrounds for B2B
When a B2B buyer looks for a new supplier today, where do they start? More and more often, with a conversation in C[...]
Web
Content marketing
Oct 6, 2026
/7 min
Outbound Isn’t Dead. It’s Just More Demanding.
For a long time, outbound was treated as a numbers game. More lists, more sequences, more follow-ups. Statistically[...]
Content marketing
Sep 21, 2026
/6 min
The Hidden Gold Mine in Your Sales Calls
When looking for great content ideas, we often turn to trends, new tools or team brainstorming sessions. Yet your p[...]
Content marketing
Sep 4, 2026
/5 min
Web
ChatGPT and Reddit: Two Underused Advertising Playgrounds for B2B
When a B2B buyer looks for a new supplier today, where do they start? More and more often, with a conversation in C[...]
Web
Content marketing
Oct 6, 2026
/7 min
B2B remarketing: a credibility driver, not a conversion tactic
“Remarketing doesn’t really work in B2B.” We hear it often. And it’s not entirely wrong. The problem is rarely rema[...]
Web
Jun 15, 2026
/5 min
AI Stole Your TOFU: Why Your B2B Website Needs Consideration Content (and How to Get Started)
Most B2B websites are built to educate. Explain what you do, publish introductory articles, answer the basic questi[...]
Web
May 19, 2026
/5 min
Branding
Is Your Brand Ready for a Rebrand?
Almost everyone is investing in content, SEO, and digital campaigns. Meanwhile, only 35% of Quebec B2B companies pl[...]
Branding
Branding
Jun 1, 2026
/4 min
B2B Trade Shows: Maximize Your Results and ROI
79% of leads generated at events are never followed up on. Take a moment to let that number sink in. You booked the[...]
Branding
Apr 2, 2026
/5 min
What If Brand Were Your Best B2B Marketing Investment?
In B2B marketing, the word brand rarely sparks overwhelming enthusiasm. It’s often associated with a logo, a taglin[...]
Branding
Jan 26, 2026
/4 min
Strategy
Prioritizing Your B2B Marketing Projects: The Art of Choosing What You Won’t Do
Forty sticky notes. Zero decisions. You know the meeting. Start-of-year planning, the whole team, coffee, sticky no[...]
Strategy
Oct 19, 2026
/9 min
Marketing When 95% of Your Market Isn’t Ready to Buy
Immediate demand feels reassuring. But it’s small. Most B2B marketing budgets go toward capturing demand that alrea[...]
Strategy
Aug 24, 2026
/6 min
B2B brand awareness: stop waiting until you have the budget
Here is what happens when a B2B marketing team puts everything into lead generation for three years without investi[...]
Strategy
Strategy
Mar 10, 2026
/6 min
HR marketing
Candidates are pouring in: why develop my employer brand?
Labour shortage here, labour shortage there. Today, is that really the case? For some, yes: recruiters are unfortun[...]
HR marketing
Oct 8, 2024
/2 min
Talent retention: Are you practicing the delicate art of talent nurturing?
In a world where the job market is more unpredictable than Quebec spring weather (suddenly shifting from a talent s[...]
HR marketing
Jun 4, 2024
/5 min
For a strong employer brand, create synergy between marketing and HR
We often talk about the employer brand—that perceived identity that brings together your positioning in the job mar[...]
HR marketing
Jun 20, 2023
/3 min
