Strategy
Aligning Marketing and Sales: A Strategy, Not Wishful Thinking
“Another batch of unqualified leads,” sighs the sales team. “But we delivered results!” mar[...]
Strategy
Apr 8, 2025
/2 min
Top-of-mind awareness: 3 tips to reach it!
In a world where every business is fighting for attention, how can you make sure yours is the first to come to mind[...]
Strategy
Feb 4, 2025
/2 min
How do you attract customers and candidates? With the right marketing positioning!
It’s no secret: your products or services are unrivalled on the market! But are your potential customers awar[...]
Strategy
Nov 19, 2024
/5 min
Spotlight on B2B marketing strategies in Quebec
Understanding the ecosystem in which you operate is a significant advantage when it comes to making informed strate[...]
Strategy
May 7, 2024
/2 min
How much should I spend on marketing?
Marketing is essential to building awareness of your brand and products and maximizing your revenues. But how do yo[...]
Strategy
Dec 19, 2023
/5 min
Define your customer journey
Did you know? In urban planning, desire paths are paths that have been gradually eroded by the repeated passage of [...]
Strategy
Aug 23, 2022
/4 min
Make the most of inbound and outbound marketing
With the web playing an increasingly important role in our lives – both at home and at work – search en[...]
Strategy
Aug 31, 2021
/3 min
B2B2C: Help your customers sell your products!
To realize the full potential of your products and reach a broader market, it’s not enough to deal with busin[...]
Strategy
Jul 14, 2020
/4 min
Create a persona in the image of your customers
Do you have a clear idea of your company’s target audience? With well-crafted personas, you’ll be able [...]
Strategy
Strategy
Mar 17, 2020
/4 min
