Strategy
How do you attract customers and candidates? With the right marketing positioning!
It’s no secret: your products or services are unrivalled on the market! But are your potential customers awar[...]
Strategy
Nov 19, 2024
/5 min
How much should I spend on marketing?
Marketing is essential to building awareness of your brand and products and maximizing your revenues. But how do yo[...]
Strategy
Dec 19, 2023
/5 min
Define your customer journey
Did you know? In urban planning, desire paths are paths that have been gradually eroded by the repeated passage of [...]
Strategy
Aug 23, 2022
/4 min
Make the most of inbound and outbound marketing
With the web playing an increasingly important role in our lives – both at home and at work – search en[...]
Strategy
Aug 31, 2021
/3 min
B2B2C: Help your customers sell your products!
To realize the full potential of your products and reach a broader market, it’s not enough to deal with busin[...]
Strategy
Jul 14, 2020
/4 min
Create a persona in the image of your customers
Do you have a clear idea of your company’s target audience? With well-crafted personas, you’ll be able [...]
Strategy
Strategy
Mar 17, 2020
/4 min
3 reasons why your marketing misses the mark!
Marketing is becoming an increasingly complex discipline. The market is saturating at a frenetic pace, and customer[...]
Strategy
Mar 8, 2016
/3 min
5 criteria for assessing the value of your B2B brand
You know how important a brand is for B2C (business-to-consumer) companies. However, according to Forbes magazine, [...]
Strategy
Jul 22, 2014
/3 min
CRM to optimize your customer relations
Have you ever heard of the acronym CRM? These three letters stand for Customer Relationship Management. In a nutshe[...]
Strategy
Sep 16, 2013
/3 min
