Web
Disappointed with your web marketing ROI? Our B2B digital experts are all about performance.
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
Is a digital marketing audit right for you?
Last year, our study on B2B marketing trends (French only) in Quebec revealed that 58% of B2B companies rely on dig[...]
Web
Strategy
Nov 5, 2024
/3 min
Google Ads 101: Guide to creating your B2B advertising campaign
With 8.5 billion queries launched every day in 2024, Google is the most widely used search engine in the world. Thi[...]
Web
Oct 22, 2024
/4 min
Managing your marketing through outsourcing is a win-win option
You have plenty of ideas to make your business shine, but struggle to execute them consistently, whether due to lac[...]
Strategy
Web
Apr 2, 2024
/4 min
How to create a high-performing, up-to-date B2B website
Are you considering redesigning or creating a new website? Is your platform’s performance falling short of yo[...]
Web
Mar 19, 2024
/5 min
The marketing manager: the disposable employee
Have you ever grooved to an old tune that still has great rhythm? That’s exactly how we feel when reading som[...]
Strategy
Web
Nov 7, 2023
/3 min
Email marketing: How to write a welcome email that makes a good impression?
Often overlooked, the welcome email is nevertheless an essential first point of contact with your organization̵[...]
Web
Mar 14, 2023
/3 min
Google Analytics 4: the must-take turn for your digital marketing
Google Analytics 4 (GA4) is one of the latest additions to Google’s marketing suite. In March 2022, Google an[...]
Web
Jan 17, 2023
/3 min
