Web
Disappointed with your web marketing ROI? Our B2B digital experts are all about performance.
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
Is a digital marketing audit right for you?
Last year, our study on B2B marketing trends (French only) in Quebec revealed that 58% of B2B companies rely on dig[...]
Strategy
Web
Nov 5, 2024
/3 min
Google Ads 101: Guide to creating your B2B advertising campaign
With 8.5 billion queries launched every day in 2024, Google is the most widely used search engine in the world. Thi[...]
Web
Oct 22, 2024
/4 min
Managing your marketing through outsourcing is a win-win option
You have plenty of ideas to make your business shine, but struggle to execute them consistently, whether due to lac[...]
Strategy
Web
Apr 2, 2024
/4 min
How to create a high-performing, up-to-date B2B website
Are you considering redesigning or creating a new website? Is your platform’s performance falling short of yo[...]
Web
Mar 19, 2024
/5 min
The marketing manager: the disposable employee
Have you ever grooved to an old tune that still has great rhythm? That’s exactly how we feel when reading som[...]
Web
Strategy
Nov 7, 2023
/3 min
Email marketing: How to write a welcome email that makes a good impression?
Often overlooked, the welcome email is nevertheless an essential first point of contact with your organization̵[...]
Web
Mar 14, 2023
/3 min
