Branding
B2B Brand Awareness: 5 Myths That Are Holding You Back
In today’s economic climate, it’s not easy to make a case for brand awareness as a marketing priority. And yet… whe[...]
Branding
Jul 25, 2025
/3 min
4 Tips to Create a Killer Slogan
Creating a powerful slogan is more complex than just coming up with a clever pun. Despite the best intentions, many[...]
Branding
Jul 14, 2025
/2 min
How to choose your graphic design agency: 4 truths it should share with you
To help you choose your graphic design agency, we could follow the same approach as everyone else and discuss years[...]
Branding
Jan 7, 2025
/2 min
The 10 commandments for maximizing return from a trade show
Advertising, social media, webinars… many B2B marketing strategies can help you reach your goals. But have you ever[...]
Branding
Aug 27, 2024
/5 min
Does your brand need a refresh? 8 signs that don’t lie!
The years aren’t always kind to design. After 10 years, your visual identity may already look outdated—or worse, am[...]
Branding
Nov 21, 2023
/4 min
The crucial importance of brand personality in B2B
Why define your brand personality in B2B if your targets are businesses or corporations? Short answer: to build tru[...]
Branding
Apr 11, 2023
/4 min
Mastering these five pillars for a strong brand strategy
Exposing your business on social platforms means allowing all kinds of public conversation with prospects and clien[...]
Branding
May 17, 2022
/5 min
Find high-quality images without breaking the bank
We’ve all heard that a picture is worth a thousand words—but did you know it’s scientifically accurate? The human b[...]
Branding
May 11, 2021
/3 min
Brand manifesto: Conquer your audience!
This text has been updated and replaces the one produced on July 7, 2017. Making your brand’s voice heard is [...]
Branding
Oct 17, 2019
/2 min
