Building a brand family for a growing business
EVOC Sécurité first partnered with Bang to create its logo. As the company expanded, so did our collaboration, from launching a digital division and redefining the brand architecture to creating an entirely new business, Distribution COVE. Bang supported every stage of the company’s growth, helping build a cohesive brand ecosystem that could evolve alongside the business.
Our team’s work with EVOC
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped EVOC reach their goals.
- EVOC Sécurité logo design
- Brand architecture strategy
- EVOC parent brand logo design
- EVOC Numérique logo development
- Distribution COVE visual identity design
- Vehicle branding
- LinkedIn strategy and consulting
- Marketing collateral design
- Canva template creation
Check out the results, they speak for themselves!
1. Brand identities designed to grow with the business
Our collaboration began with the creation of the EVOC Sécurité logo. As the company expanded, we built on its visual identity to develop the EVOC Numérique brand while clearly distinguishing the two divisions. This growth naturally led to a broader brand architecture strategy. To unify the expanding organization, we created a simple, distinctive parent brand identity that brings every division together under one recognizable umbrella.
2. A new brand within the ecosystem
The launch of Distribution COVE required a different approach. Rather than extending an existing identity, Bang created a brand with its own distinct personality. The visual identity was designed to stand on its own while maintaining subtle connections to EVOC, reinforcing the relationship between the two organizations without compromising their individuality.
3. One group, multiple brand voices
To complete the rollout, Bang applied each brand identity across the company’s day-to-day communications, including vehicle graphics for EVOC Sécurité, marketing materials, LinkedIn assets, and branded Canva templates. The result is a flexible brand system that allows each entity to communicate with its own personality while presenting a cohesive image of the overall group.
