A cultural brand reinvented
Valspec steps into the spotlight! With a bold new brand and a confident positioning, this iconic cultural venue reignites its presence with energy and flair.
Our team’s involvement with Valspec
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Valspec reach their goals.
- Slogan redesign
- Brand image redesign
- Strategic positioning
- Brand strategy
- Marketing positioning
- Brand personality
- Brand promise
- Brand promise
- Rebranding/brand architecture
- Brand platform
- Brand guide
- Graphic standards
Check out the results,
they speak for themselves!
1. Pioneering a strategic positioning
Our team conducted an in-depth evaluation of existing brand perception based on the results of an extensive online survey. As a result, Valspec, a leading performing arts space in Valleyfield, stands out uniquely in the marketplace, resonating with its audience and event organizers.
2. A bold new visual identity
Valspec’s new logo features a distinctive typography that, with its geometric curves and links of varied colours, symbolizes a path that fosters the connectivity of the various performing arts, their artisans and the community. The bold presentation suggests renewal and a modern concept focused on expressiveness.
3. The power of words: A resonating slogan
To resonate with the public’s feelings, we devised the slogan: “Amplifier of creativity and emotion.” This slogan was designed to be versatile, allowing it to be used in myriad inspiring variations, capturing the essence of the brand’s commitment to encouraging creativity and stirring emotions.
