A brand refresh to maximize efficiency
Merkur sets its sights on the future. By redefining its mission and clarifying its vision, Merkur introduces a strong, cohesive brand that signals the start of an exciting new chapter.
Our team’s involvement with Merkur
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Merkur reach their goals.
- Strategy workshops
- Brand and positioning strategy
- Brand manifesto
- Value propositions
- Logo redesign
- Visual platform
- Website creation
- Graphics standards manual
- Search engine optimization strategy (SEO)
Check out the results,
they speak for themselves!
1. Proper positioning for impactful marketing
Revamping your image after 25 years requires a lot of boldness! By clarifying its mission and vision while also redefining its values, Merkur was able to assert its unique multidisciplinary expertise in the manufacturing industry, both with clients and potential employees!
2. A strong sales pitch
Early strategic efforts conducted alongside the company’s various teams resulted in a clearer sales pitch! In fact, it was so concise that Merkur’s resources were able to easily develop the new website’s content. Hats off to them!
3. A truly inspiring personality
The combination of a modern logo and an efficient website led to the emergence of a dynamic brand personality that embodies Merkur’s passion for efficiency. The brand’s essence is inspiring and continuously reflected throughout the narrative!
