B2B is our playground.
And we play to win.
They chose the top B2B marketing agency in Quebec:
A real asset!
Since 2022, we’ve worked with Bang to manage the global marketing of our four companies in Canada and the US. Their rigor and versatility are impressive. My account manager is a real asset, always available, efficient, and skilled.
A wonderful experience!
Working with Bang is a great experience. The team is professional, creative and always up for a challenge. They understand our needs and come up with innovative solutions that contribute greatly to the success of our campaigns!!
Beyond expectations!
We loved working with Bang. From start to finish, their listening skills, understanding of our needs, and attention to detail were exceptional. We were immediately impressed with the branding and website. It exceeded all our expectations!
Why choose Bang as your B2B marketing agency?
We act as a true business partner
Yes, we know, everyone says it. But with us, it’s real. We don’t just execute: we get involved. We question, advise, and anticipate. And most importantly, we understand your business challenges.
We ask the right questions before diving in
To avoid hollow actions and content with no impact, we take the time to clarify your objectives, personas, and constraints. This allows us to build smart strategies, not just create decoration.
We challenge, advise, and think alongside you
Our job isn’t to say yes to everything. It’s very rare we get excited about the Monday morning idea! We push for progress, adjust as needed, and always keep in mind what will truly drive sales forward.
We don’t drop the ball when it’s time to execute
A great strategy is good. A well-executed strategy is better. We follow through, adjust, produce, and optimize. Quickly. Precisely. With the kind of rigor that allows us to deliver without sacrificing quality.
Our processes are tried and tested
At Bang, we don’t reinvent the wheel with every project. We apply methods that have been designed and tested for B2B. The result: more effective campaigns, high-performing content, and a clear return on your investment.
Explore Our Strengths
Mastering and Shaping B2B Journeys
Drive Qualified Leads, Not Just Traffic
Sync Marketing and Sales for Tangible Results
Produce Smart Content, Even for Complex Topics
Set Up the Right Digital Tools for Success
Develop a Strong Brand, Even in Specialized Industries
Understand Niche Markets, Without Guesswork
Execute Strong Projects, Done Right, Stress-Free
Frequently Asked Questions about B2B Marketing
Got more questions? We love discussing strategy, content, automation, branding, and most of all, results. Let’s discuss your business challenges over a real project.
What is B2B Marketing?
B2B marketing involves strategies used to promote products or services aimed at other businesses. The goal is not to trigger an impulsive reaction but to persuade through value, relevance, and profitability. It’s about building a long-term, trusted relationship.
What’s the Difference Between B2B and B2C Marketing?
B2C marketing often targets quick purchases, driven by emotions or momentary desires. On the other hand, B2B marketing targets rational decision-makers who need to assess the impact of a purchase on their operations, team, and overall profitability.
What is B2B Product Marketing?
It’s the art of making complex products (software, equipment, technologies) clear, useful, and appealing to professional clients. The challenge is to demonstrate how these products address specific needs, supported by robust, well-documented evidence
What is a B2B Marketing Strategy?
It’s an action plan designed to generate qualified leads, support sales teams, and build brand awareness with the right targets. It relies on effective channels and messages tailored to the different stakeholders in the buying process.
How to Measure the Effectiveness of a B2B Strategy?
Effectiveness is measured through indicators such as cost per lead, conversion rate, sales cycle duration, and the quality of opportunities generated. A good B2B strategy feeds the pipeline, supports sales, and demonstrates a clear return on marketing investment.
What are the Most Effective Channels in B2B?
The most effective channels vary depending on the target, but SEO, email marketing, LinkedIn, webinars, newsletters, and downloadable content are often top performers. The most important thing is to align the channels with your customers’ buying journey.
B2B marketing trends study in Quebec
117 B2B companies participated in our 2024 Quebec marketing trends study*. Curious about what they had to say? Read their insights on the most popular marketing strategies, the most profitable initiatives, and how your peers build their marketing teams.
*Available in French only
Looking for a great partner?
Perfect! We’re always on the lookout for excellent clients.
