Let’s build your company’s HR marketing plan!
Strengthen your HR marketing strategy to win the talent war! By working with your employees and HR teams, we can guide you and enhance your candidates’ experience, from job offers and onboarding to long-term motivation and engagement.
Looking for HR marketing plan experts?
The best talent is out there: let us help you win them over! Let’s develop an HR marketing plan to enhance candidate attraction and strengthen employees’ sense of belonging and loyalty once they’re on board.
HR marketing plan: the art of strategic recruitment
Just like in marketing, HR efforts benefit from being planned, prioritized, and coordinated around clear objectives. An HR marketing plan allows you to structure your actions to reach specific goals: attracting talent, engaging your teams, strengthening your market presence, or improving the employee experience.
Rather than multiplying ad-hoc initiatives, you deploy an overarching vision with the right messages, the right channels and the right tools, at the right time. As a result, you get actions that are more consistent, effective and better aligned with your reality.
Stop losing your best talent
Employee engagement and commitment don’t happen by accident. They’re objectives in their own right, to be planned and measured. Making engagement a core part of your HR marketing plan means recognizing that retaining top talent is just as critical as recruiting them. Recognition, internal communication, highlighting each person’s contribution… every action plays a role in fueling engagement and preventing your key resources from looking elsewhere.
Learn how to engage through communication
Internal communication is a cornerstone of employee engagement and retention. Our content creation and communication specialists can help you leverage your internal emails and newsletters. This will strengthen their motivation to excel every day and foster workplace collaboration.
The HR marketing plan, your secret weapon in the war for talent
Our approach to creating an HR marketing plan is similar to that of our global marketing plan: we help you choose the best strategies and apply best practices based on a clearly defined target audience, value propositions, and HR objectives.
Our expertise in B2B companies also gives us a head start in launching recruitment campaigns and advising you on social media posts that not only support your employer brand, but also the overall image of a company whose customers are other companies.
HR marketing strategy and employer positioning (employer branding)
The HR marketing plan must be thoroughly detailed before it can be activated. We work with you to understand your potential candidates and better position you as an employer in the marketplace. We organize focus groups, workshops, and meetings with your teams and our HR marketing specialists to define your recruitment and retention goals, and develop a comprehensive plan to achieve them.
Activating your HR marketing plan for recruitment and retention
Your HR marketing plan can be deployed through many channels, including websites, social media, trade shows, etc. We can create a Careers microsite with a branding, look, and tone of voice 100% dedicated to employee recruitment. On LinkedIn, we can encourage candidates to apply with engaging posts showcasing employee experience at your company. We can also train your teams to better showcase your products and services during HR events.
Monitoring and optimizing your HR marketing plan
How did potential candidates perceive your HR actions? Have you recruited the right candidates for your vacancies? The success of your HR marketing plan is measured, allowing you to refine it if needed or identify new opportunities, such as launching a brand ambassador program or an internal newsletter. Effective HR marketing requires constant optimization!
Frequently asked questions about HR marketing plan
What is the definition of HR marketing?
HR marketing consists of planning and creating key messages that will be delivered to qualified potential candidates in the right place at the right time. It also involves selecting the strategies and tactics that best meet the needs of candidates and employees at each stage of their journey with the organization.
What are the objectives of HR marketing?
- Attract, retain and engage talent more easily.
- Prioritize and maximize the use of your human, material, and budget resources.
- Measure the success of recruitment initiatives and ensure that recruitment efforts are as effective as possible.
What are the stages in HR marketing?
- Discovery: The candidate knows little (or nothing) about the company or its job offers. Potentially ready for a new job, they are on the lookout for available positions.
- Consideration: The candidate is actively looking for a new job. They are now familiar with your organization and its available positions. They wonder what the firm has to offer compared to their current job and the competition.
- Application: The candidate is interested in the company and the position. They apply online and want to prepare adequately for a possible job interview.
- Interview: The candidate receives your response after sending in their application. This should leave them with a positive impression of the company, whether or not they are selected for a job interview.
- Onboarding: The new hire notices the consistency between the employer brand’s arguments and their experience as an employee.
- Engagement: Employees are so engaged that they talk about the company in their network and act as ambassadors for the employer brand. They are loyal and feel part of the company’s success.
What are the limits of HR marketing?
What your candidates and employees experience within your company will always prevail over a well-crafted HR marketing plan. Are you portraying an ideal employer image? Make sure your actions align with this image to prevent employee disappointment and turnover.
Our blog articles
Talent retention: Are you practicing the delicate art of talent nurturing?
In a world where the job market is more unpredictable than Quebec spring weather (suddenly shifting from a talent s[…]
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Jun 4, 2024
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What is inbound recruiting?
As you know, the recruitment landscape is constantly changing. One key aspect to consider is meeting the needs of c[…]
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Apr 25, 2023
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HR marketing and employer brand: what’s the difference?
In a job market where talents have many opportunities, your company has everything to gain by standing out. To achi[…]
HR marketing
Mar 28, 2023
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