Your B2B digital strategy agency
Why develop a digital marketing strategy?
Today, the web is an essential lever for business growth, especially in B2B. Word-of-mouth alone is no longer enough to attract a steady stream of customers or promote your expertise. A well-structured digital strategy helps you channel your efforts, reach the right people, and achieve concrete results. Better planned, your online presence becomes a business asset, not just a point of contact.
Looking for experts in web performance and strategy?
Expand your lead pool, communicate more effectively, and stand out online with a digital strategy designed to streamline your operations and boost sales.
Gain perspective on your digital strategy
Your digital strategy doesn’t exist in a vacuum. It’s part of your broader marketing ecosystem and must align with your overall positioning.
Before jumping into concrete actions like a website redesign or a newsletter strategy, our strategists make sure the fundamentals are in place: brand identity, key messages, target audiences, and business goals.
Our role is to provide you with a clear big-picture view—so that every digital initiative truly supports your growth.
Forget vanity metrics and increase your sales for real
Too many companies focus only on website traffic when measuring the success of their digital marketing strategy. But what’s the point of having visits if nobody calls you? What really matters are conversions, contact requests, tangible inquiries, and qualified leads. We reject vanity metrics that don’t impact your bottom line and focus on tangible results.
What if digital isn’t the right solution? Get honest advice
The experts at our digital strategy agency will refer you to offline strategies or sales support if they see that the web isn’t really meeting your company’s objectives. With us, you gain access to deep expertise in marketing planning and graphic design for both web and print.
A digital strategy agency dedicated to B2B companies
We understand the realities of business-to-business marketing in the digital space. In a context of global competition, digital strategy is an essential lever to attract the right clients, support complex sales processes, and strengthen your position in the market.
We’ve adapted our methods to the digital transformation to help our clients gain visibility, credibility, and efficiency. Our approach is tailored to the needs of B2B SMEs, whether through marketing outsourcing or project-based support.
Audit and website performance monitoring
Is your website optimized to meet both your visitors’ expectations and search engine requirements? Its speed, appearance in search results, content clarity, and ease of navigation all impact its performance.
Our experts in SEO, website design, content creation and graphic design can analyze your website to check its performance and provide actionable improvement recommendations.
Digital marketing strategy recommendations and suggestions
Once the website audit has been carried out, we provide you with a clear digital strategy. Our recommendations may cover various aspects of your site depending on the challenges identified: such as optimizing page titles for SEO, simplifying navigation, improving loading speed, clarifying your value proposition, or revisiting certain sections to better convert visitors into customers. Each action is prioritized based on its potential impact on your business objectives.
Our recommendations can apply to your website, but also to your social media, your employer brand or your Google Ads campaigns.
Digital performance monitoring using advanced tools
We don’t believe in execution without verification. All our digital strategies involve rigorous performance tracking using advanced tools and dashboards You get a clear, real-time view of your results, and our experts quickly make adjustments as needed.
We monitor key indicators such as organic traffic, conversion rates, custom events, acquisition sources, user journeys, and time spent on strategic pages. This data helps us understand what’s truly working, identify barriers to conversion and continuously optimize your digital efforts.
Frequently asked questions about digital strategy agencies
What ROI can I expect from a web strategy?
Unfortunately, there’s no way to predict the exact ROI of a web strategy. It must be tested, monitored, and optimized.
That said, some tactics have proven effective. Improved visibility on Google, well-targeted expert content on social media and clear engaging explication videos are all levers that can help generate new business opportunities. The key is to build a coherent strategy tailored to your goals and your company’s unique reality.
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