A B2B marketing plan in no time!

Are your B2B marketing efforts planned or improvised? At Bang, we firmly believe that taking the time to create a marketing plan can be the difference between average growth and sky-high success.

And yes, “plan” does mean “planning”… but don’t run away just yet! Your marketing plan doesn’t have to read like a Tolstoy novel. Our express model fits on a single double-sided page and can guide you through a full year. Got your attention? Let’s go!

If your resources are limited, this express marketing action plan will help you set your priorities and avoid chasing too many rabbits at once!

Here are the 5 essential elements your express B2B marketing plan should include:

1. Targets

Your products and services are aimed at specific businesses, but are some more likely to buy, or to buy sooner? Define your best-fit targets, making sure they’re also profitable.

2. Benefits

Never forget: you’re not selling products or services — you’re selling benefits. You need a value proposition that speaks to your audience. In a few sentences, explain who you are, what you do, and for whom, followed by a short list of the main benefits your offerings provide.

3. Positioning

You hold a unique spot in your customer’s mind — describe that differentiation. Can’t find one? Create one! A concept based on your service or approach can help you stand out. And if you’re thinking of relying on price alone, think twice — someone will always be cheaper.

4. Budget

Most B2B SMEs hesitate to commit to a marketing budget. Big mistake! Your budget should align with your projected sales. No serious planning can happen without a financial framework.

5. Tactics

Which tactics are most likely to reach your targets? Examples include: signage, brochures, contests, conferences, demos, samples or free trials, trade shows, events, newsletters, keyword ads, advertising, PR, networking, content marketing, influencer collaborations, and more. Choose wisely!

Plan to stay focused

Setting your priorities will help you make the most of your human, material, and financial resources. Over time, you’ll build valuable marketing intelligence that boosts your ROI.

In the meantime, our team’s always happy to help you along the way!