Recruiting on LinkedIn: the winning duo InMail + landing page

LinkedIn offers many opportunities for visibility and talent acquisition — for free. But even though the platform has revolutionized the recruitment industry, some companies still struggle to find the candidates they’re looking for.

Fortunately, when the need is urgent and you want to speed things up, you can send personalized InMails by precisely targeting a pool of potential candidates. It’s a paid option, but the costs are not excessive and the results are often worth it!

How to source and recruit candidates on LinkedIn?

Across the vast landscape of the internet, LinkedIn stands out as a beacon for professionals worldwide. It’s not just a place to showcase achievements or share industry news: it has become a dynamic platform where talent meets opportunity. With over 700 million active professionals on LinkedIn, the platform is not just another social network; it’s a true recruitment powerhouse. Yet while many recognize its potential, only a handful truly harness its capabilities to locate, attract, and engage top talent.

So, how do you navigate LinkedIn’s busy corridors to find the ideal candidate? Successful recruiting on LinkedIn turns out to be both an art and a science — a mix of strategic targeting and authentic engagement.

It all starts with a message

Recruiting on LinkedIn isn’t just about posting a job and hoping the right person shows up. It’s about proactive sourcing, leveraging LinkedIn’s advanced search functions, and understanding the importance of active vs. passive candidates.

Use advanced search: While a basic search can yield hundreds of potential candidates, the advanced option helps you refine results—filter by location, industry, current company, past company, etc. You’ll be able to target precisely the talent you need.

Engage passive candidates: Not all potential candidates are actively looking for a new role. But with LinkedIn, you can reach passive candidates who might not be job hunting but could be open to the right opportunity. Engage them with personalized messages that highlight why the position could be a great fit.

Leverage your network: Your existing connections can be a goldmine. They might know the perfect person for the job or help share your openings, amplifying their reach.

Remember: LinkedIn isn’t just a job board — it’s also a relationship-building platform. By engaging in authentic interactions, you’ll not only find potential candidates but also build connections that can lead to fruitful collaborations in the future.

Attracting candidates with your best perks

The strategy here is to use InMail as a traffic driver toward a landing page created in advance. This page must be concise and, above all, highlight the key benefits of working for your company.

“The average open rate for an email is 21%. For InMails, the reach can be as high as 51%.”

For recruitment, InMail offers many advantages:

• Excellent targeting. By job title, location, experience, company, and seniority, this is highly useful when looking for a specific profile.
• Low cost. Each send costs between $0.30 and $0.50, depending on the sector.
• High open rate. InMail has an excellent open rate, up to 50%+ in some industries.
• Personalization. Adding the recipient’s first and last name makes mass campaigns feel more unique.
• Conversion-oriented design. InMail allows for two clear calls to action (one at the top, one at the bottom) and a clickable visual so the candidate can quickly reach your landing page.

The must-have: a landing page that reflects company values

Here’s what your landing page should include:

• Job description. Keep it short and compelling.
• Contact form. Place it as high as possible on the page for quick applications.
• Career opportunities. Be inspiring and highlight opportunities for career growth, employee involvement, and more.
• Company perks. Weekly team happy hours, retreats, retirement savings plans, group insurance, attractive office space…
• Office life. Photos of smiling employees at team-building activities work wonders!

The landing page can be hosted on a subdomain of your website (e.g., careers.mycompany.com/developer). But wherever it’s hosted, it must reflect your company’s brand guidelines. Even if your leading site is outdated, the landing page should be modern and meet today’s digital standards.

And what about recruitment post examples?

Crafting the right recruitment message on LinkedIn is crucial. It should not only describe the role but also reflect your company’s culture and values. A good recruitment post is concise, transparent about the job and expectations, and gives a glimpse of your company’s ethos. Here are a few ideas to inspire you:

1. Spotlight the team
Join our dynamic marketing team!

We’re looking for a digital marketing specialist to complete our innovative crew. Recently featured in Marketing Mag for our groundbreaking campaigns, our team is buzzing with energy. Think you’ve got the spark? Apply today! #Hiring #MarketingJobs

2. Highlight company culture
Passionate about sustainable solutions? Our Green Initiatives team is growing. Join a company awarded “Best Green Workplace 2022.” Slide into our DMs or click the link below! #EcoJobs #Sustainability

3. Emphasize growth and learning
Are you a recent computer science graduate? We value potential over experience. Join our IT department, benefit from our mentorship program, and grow with us. See job details here! #TechJobs

4. Feature employee testimonials
“Working at XYZ Corp boosted my career!” – Jane Doe, Senior Engineer. We’re looking for more trailblazers in our engineering department. Could it be you? Apply today! #EngineeringJobs

5. Go visual with photos/videos
Step into a workplace designed for collaboration and creativity! Our design team is expanding. If you’re passionate about cutting-edge design in a dynamic environment, let’s talk! #DesignJobs

Remember: LinkedIn is a professional platform. Keep your posts well-structured, clear, and authentic. Use relevant hashtags to increase visibility.

Working on your recruitment strategies? Our experts can help!