6 essential elements to unlock the full potential of your career page

A prime showcase for your company’s open positions, the careers page on your website plays a key role in your prospects’ journey. Depending on your strategy, they might land there after clicking on a LinkedIn ad or after reading your job posting on a specialized site like Indeed.

Recruitment: Why create a careers section on your company website?

Your careers page is a prime showcase for open positions in your company and plays a key role in your prospects’ journey. Depending on your strategy, they might land there after clicking on a LinkedIn ad or after reading your job posting on a specialized site like Indeed.

In the digital age, a company website is its storefront, its handshake with the world, and, for many, the first point of contact with potential clients, customers, and—most importantly—future employees. Among the many pages detailing a company’s products, services, and values, the careers section is one of the most important yet often overlooked. But why is it so critical?

At its core, a careers section is more than just a list of job openings: it’s a statement. It reflects the company’s growth, its culture, and its commitment to finding top talent. It gives potential employees a glimpse into daily life, workplace ethics, and opportunities within the company. A well-designed careers page not only attracts potential candidates but also helps engage and retain them, setting the tone for a successful professional relationship from the start. In essence, a careers section is an invitation—an open call to those who share the company’s vision and want to be part of its journey. Without it, companies risk missing out on connecting with the people who could drive their next phase of innovation and success.

How to create a captivating careers page

Apply the same logic to recruitment that you use in marketing: you need to sell the idea of working with you! Just like with your prospects, you must consider the needs of your ideal candidates while offering unbeatable advantages.

On your careers page, a candidate should quickly find answers to questions like:

• What kind of organization are you? Your story, mission, values…
• What benefits do you offer—in other words, what value proposition would convince them to choose you as an employer?
• What job opportunities are available?
• How can they apply?

“Browsing through multiple career sites and job postings, candidates should be able to find these answers quickly and engagingly.”

Pro tip: to hit the mark, design your careers page with your candidate personas in mind. That way, you’ll know who you’re addressing, how to speak to them, and what to tell them.

Is it better to have a careers microsite?

Page or microsite? If your recruitment campaign targets a specific profile, a dedicated page within a microsite makes it easier to tailor the message to their interests and career goals. For instance, your tone and approach may differ if you’re targeting prospects with ten years of experience versus recent graduates.

If your company has several teams, a microsite can highlight your different areas of activity—for example, dedicating one page to each profession. It’s also a great way to showcase your employer brand, a valuable asset for attracting and engaging candidates.

If you opt for a microsite, ensure it links back to your main website, which remains a key gateway to your company.

6 must-haves for a high-performing careers page

1. An attractive web and graphic design. This is the equivalent of the first handshake between your company and a potential candidate! Go for eye-catching visuals and a simple, user-friendly structure—the foundation of a great user experience. A pleasant appearance and smooth navigation help capture and hold attention. And don’t forget to optimize for mobile, both to please Google and to engage candidates.
2. Job postings that reflect your brand. They are the heart of your careers page. If you have several areas of activity, consider grouping them by department or team—like a job profile, either written or illustrated with an infographic.
3. Dynamic content. This is the key to holding prospects’ attention. For example, modernize your careers page while showcasing your company culture through animations or a video presentation. By giving candidates an immersive look at your organization, you make it easier for them to picture themselves on your team—and more likely to apply.
4. A simple application process. Whether through a short form (to upload a resume and cover letter), a button linking to a job platform, or all of the above!—make life easier for candidates. The fewer obstacles in their path, the less chance they’ll get frustrated and leave your page.
5. Employee testimonials. Highlight employee voices to give your claims more weight—that’s the power of social proof! You can also feature your Glassdoor rating: even if it’s not perfect, it shows you value employee feedback. That’s a strong signal of a listening employer.
6. Links to your social media. It’s no secret: job seekers research companies before applying, both on their websites and on social media. These platforms show another side of your organization. Candidates might see photos of a recent training session or team-building activity—great examples of your company culture. Even if they don’t apply immediately, it’s a chance to bring them into your professional network.

There are many ways to attract talent and convince them to join you, depending on your industry, organization, and resources. Reach out to us to refine your employer brand or to build a careers page that truly stands out.