Your B2B employer branding agency
A well-defined employer brand helps position your organization with the right candidates. By identifying the levers that drive attraction, engagement, and retention, you increase your chances of building a team aligned with your values and goals. In a competitive market, this is a strategic advantage you can’t afford to ignore.
Looking for employer branding consultants?
Turn to our HR marketing specialists to support your internal teams in their recruitment and retention efforts. From employer branding to HR event strategy, HR marketing plans, recruitment campaigns, external content creation or internal communications coaching, we complement your team’s expertise!
Attract like-minded candidates with our employer branding agency
Did you know hiring a new employee can cost between $13,000 and $40,000? We conduct research and workshops to help you define your culture, unique strengths, and employee value propositions (EVPs) to ensure you’re attracting the right talent. You’ll then have a solid employer branding strategy to help you develop successful recruitment tactics!
Use your brand for better employee engagement
Once you’ve hired top talent, keep them engaged with a dynamic employer brand. Storytelling, corporate identity, special events and programs: many tools are here to build a strong bond between your company and your employees. Make sure you ‘walk the talk’. There should be no disconnect between what you promise candidates and what employees actually experience.
Assess employee satisfaction to prevent them from leaving for the competition
Competition is fierce, and you may be losing employees to other organizations. Why is that? Are their expectations better met elsewhere? Did they get better pay? Are they simply looking for a new challenge? With a thorough assessment of their experience and tailored coaching, you’ll know exactly what’s happening and can take action to stop the turnover before it escalates!
B2B expertise at the service of your employer branding
Recruiting in the manufacturing, industrial, or professional services sectors is not the same as recruiting in the restaurant or retail industries. You need to understand the technical environments, specialized profiles, skill shortages, and specific expectations of the talent you are targeting.
Our employer branding agency is immersed in B2B and knows the ins and outs of your markets, both from a marketing and HR perspective. This sector-specific understanding guides our employer branding strategies—to attract the right people, those who will recognize the value of what you offer and see themselves in it for the long term.
Employer brand positioning strategy
We support your HR marketing with a positioning strategy. The goal is to communicate your distinction as an employer and highlight it in your recruitment and retention tactics. During meetings and workshops, we determine your employer’s mission, vision, and employee value propositions (EVPs). A diagnosis and communication plan can then be drawn up. Once that’s done, recruitment campaigns, employee satisfaction surveys, and brand ambassador programs can be launched.
Employer brand content strategy
Once your employer branding strategy is in place, we create content that reflects your company’s authentic identity. Looking to attract Gen Z or Y? We can advise on creating content on social media, including LinkedIn. Looking for more senior candidates? We can opt for printed recruitment content using a direct-mail strategy with our creative studio. When it’s about attracting the right employees, all touchpoints are valid!
Video production, office decor and more
To support your HR efforts, there’s nothing better than eye-catching designs! If required, we can shoot and edit employer branding videos for you, design custom illustrations or even dress up your offices and event booths with printed designs. Our graphic experts ensure your employer brand remains consistent and seamless across all touchpoints, from your website to your offices.
Careers microsite
Leverage our web design expertise to create a Careers microsite that attracts top talent. We can use SEO (search engine optimization) strategies for your job postings, create content highlighting what it’s like to work for you, and set up Google Ads and LinkedIn Ads if required. Our expertise goes a long way!
Frequently asked questions about employer branding agencies
Can all companies benefit from an employer branding project?
Absolutely! Every company has an employer brand: the way candidates perceive them when searching for a job. An employer branding project allows you to implement key initiatives that shape your company’s reputation as an employer. While not all companies require the same employer branding resources, they all benefit from nurturing it. When your market faces a potential labor shortage, a strong employer brand sets you apart.
What are the components of employer branding?
We can divide the employer branding strategy into 6 distinct stages:
- Research to learn more about your market.
- Diagnosis to get a clear picture of your current employer brand.
- Strategy to determine your positioning, employee values and content plan.
- The creative concept to bring your strategy to life.
- The market launch of your employer brand.
- The evaluation of candidates’ perception of the new employer brand deployed.
Curious to learn more? Download our ultimate guide to employer branding*!
*Available in French only
Who are the players in employer branding, and who should be in charge of employer branding?
Employer branding is created and lives by many different players. A company’s management team, the HR department, and the external and internal communication managers are its main founders. Employees are sensitive to consistency. The company’s key players must genuinely convey the company’s values and employer brand. Subsequently, a loyal employee can become a true brand ambassador, so the reach of your HR marketing can extend even further.
In a way, everyone in the company is responsible for employer branding at different levels. Working with an employer branding agency helps to clarify matters, since everyone’s role can be identified in a comprehensive HR marketing plan.
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