Your B2B employer branding agency
A well-defined employer brand helps position your organization with the right candidates. By identifying the levers that drive attraction, engagement, and retention, you increase your chances of building a team aligned with your values and goals. In a competitive market, this is a strategic advantage you can’t afford to ignore.
Looking for employer branding consultants?
Support your recruitment and retention initiatives with HR marketing expertise. Our specialists work alongside your internal teams to strengthen your employer brand and attract the right talent in a consistent and sustainable way.
From employer branding to HR event strategy, HR marketing plans, recruitment campaigns, external content creation or internal communications coaching, we complement your team’s expertise!
Attract like-minded candidates with our employer branding agency
Hiring a new employee is a significant investment. To maximize each hire, it’s essential to target candidates who are truly aligned with your culture and values. We conduct research and workshops to help you define your culture, unique strengths, and employee value propositions (EVPs) to ensure you’re attracting the right talent. You’ll then have a solid employer branding strategy to help you develop successful recruitment tactics!
Use your brand for better employee engagement
The work doesn’t stop once you’ve hired top talent. Keep them engaged with a dynamic employer brand. Storytelling, corporate identity, special events and programs: many tools are here to build a strong bond between your company and your employees. Make sure you ‘walk the talk’. There should be no disconnect between what you promise candidates and what employees actually experience.
Give your employees a voice to retain them better
In a context of talent shortage, understanding what motivates your employees to stay—or to leave—is essential. Unmet expectations, lack of recognition, or the desire to grow: a well-executed diagnostic, paired with a concrete action plan, helps you take the right steps to strengthen retention.
We support you at every stage of the process: designing and distributing the survey, providing a strategic analysis of the results, and implementing targeted actions with your HR teams. The goal is turning insights into tangible improvements that drive stronger employee engagement.
B2B expertise at the service of your employer branding
Recruiting in the manufacturing, industrial, or professional services sectors is not the same as recruiting in the restaurant or retail industries. You need to understand the technical environments, specialized profiles, skill shortages, and specific expectations of the talent you are targeting.
Our employer branding agency is immersed in B2B and knows the ins and outs of your markets, both from a marketing and HR perspective. This sector-specific understanding guides our employer branding strategies to attract the right people, those who will recognize the value of what you offer and see themselves in it for the long term.
Employer brand positioning strategy
We support your HR marketing with a positioning strategy. The goal is to communicate your distinction as an employer and highlight it in your recruitment and retention tactics. During meetings and workshops, we determine your employer’s mission, vision, and employee value propositions (EVPs). A diagnosis and communication plan can then be drawn up. Once that’s done, recruitment campaigns, employee satisfaction surveys, and brand ambassador programs can be launched.
Employer brand content strategy
Once your employer branding strategy is in place, we create content that reflects your company’s authentic identity. According to the candidates you wish to attract, we can accompany you on creating content on social media, or in developing printed recruitment with our creative studio.
Whether it’s through engaging posts, internal communications, direct mail, or awareness campaigns, every touchpoint is an opportunity to showcase your culture and attract the right talent.
Video production, office decor and more
To support your HR efforts, there’s nothing better than eye-catching designs! If required, we can shoot and edit employer branding videos for you, design custom illustrations or even dress up your offices and event booths with printed designs.
Our graphic experts ensure your employer brand remains consistent and seamless across all touchpoints, from your website to your offices.
Careers microsite
Leverage our web design expertise to create a Careers microsite that attracts top talent.
We can use SEO (search engine optimization) strategies for your job postings, create content highlighting what it’s like to work for you, and set up Google Ads and LinkedIn Ads if required. Our expertise goes a long way!
Frequently asked questions about employer branding agencies
Why invest in your employer brand?
Every company has an employer brand, whether they want it or not. It’s the perception candidates have of your organization as a workplace. By structuring your approach, you take control of this reputation and can deliver the right messages to the right talent.
While not all companies require the same employer branding resources, they all benefit from nurturing it. When your market faces a potential labor shortage, a strong employer brand sets you apart and convinces talented candidates to choose you.
What are the components of employer branding?
Building a strong employer brand goes far beyond writing an attractive job posting. It requires a strategic reflection on all the elements that shape how your company is perceived as an employer.
At Bang, we support you across every dimension of your employer brand: defining your Employee Value Proposition (EVP), clarifying your company culture, analyzing your internal and external image, developing key messages, and creating the right touchpoints with your target candidates.
Our approach ensures consistency between what you promise and what you actually deliver. The result: an employer brand that is credible, aligned, and inspiring, helping you both attract and retain the right talent.
Curious to learn more? Download our ultimate guide to employer branding*!
*Available in French only
Who are the players in employer branding, and who should be in charge?
Employer branding is created and lives by many different players. A company’s management team, the HR department, and the external and internal communication managers are its main founders. Employees are sensitive to consistency. The company’s key players must genuinely convey the company’s values and employer brand. Subsequently, a loyal employee can become a true brand ambassador, so the reach of your HR marketing can extend even further.
In a way, everyone in the company is responsible for employer branding at different levels. Working with an employer branding agency helps to clarify matters, since everyone’s role can be identified in a comprehensive HR marketing plan.
Our blog articles
Candidates are pouring in: why develop my employer brand?
Labour shortage here, labour shortage there. Today, is that really the case? For some, yes: recruiters are unfortun[…]
HR marketing
Oct 8, 2024
/2 min
Employee brand ambassador: where to start?
On social media, who hasn’t shared a good moment at work or a glimpse of their daily life with their professional o[…]
HR marketing
Feb 8, 2022
/3 min
How do you pass on your company culture to new employees?
If you are like 99% of SMEs in Quebec, you perform better with a committed team that has your corporate culture tat[…]
HR marketing
Jul 7, 2020
/3 min
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