Strategy
Not sure which direction to take? Our strategists will guide you toward effective marketing.
When B2B Leaders Unknowingly Hold Back Marketing
Let’s talk about Julie (not her real name). As a marketing manager in a manufacturing company, she was doing it all[...]
Strategy
Aug 25, 2025
/3 min
Aligning marketing and sales: A strategy, not wishful thinking
“Another batch of unqualified leads,” sighs the sales team. “But we delivered results!” mar[...]
Strategy
Apr 8, 2025
/2 min
Top-of-mind awareness: 3 tips to reach it!
In a world where every business is fighting for attention, how can you make sure yours is the first to come to mind[...]
Strategy
Feb 4, 2025
/2 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
How do you attract customers and candidates? With the right marketing positioning!
It’s no secret: your products or services are unrivalled on the market! But are your potential customers awar[...]
Strategy
Nov 19, 2024
/5 min
Is a digital marketing audit right for you?
Last year, our study on B2B marketing trends (French only) in Quebec revealed that 58% of B2B companies rely on dig[...]
Web
Strategy
Nov 5, 2024
/3 min
Spotlight on B2B marketing strategies in Quebec
Understanding the ecosystem in which you operate is a significant advantage when it comes to making informed strate[...]
Strategy
May 7, 2024
/2 min
Managing your marketing through outsourcing is a win-win option
You have plenty of ideas to make your business shine, but struggle to execute them consistently, whether due to lac[...]
Strategy
Web
Apr 2, 2024
/4 min
How much should I spend on marketing?
Marketing is essential to building awareness of your brand and products and maximizing your revenues. But how do yo[...]
Strategy
Dec 19, 2023
/5 min
