Building a brand that makes AI approachable
The agileDSS Group was preparing to launch Agence agileAI, a new division dedicated to helping businesses integrate artificial intelligence into their operations. The challenge was to create a strong brand that could stand on its own while remaining clearly connected to the agileDSS family. Bang led the entire mandate, from brand strategy to the rollout of its new identity.
Our team’s work with Agence agileAI
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Agence agileAI reach their goals.
- Brand positioning strategy
- Brand personality development
- Logo design
- Brand platform development
- Visual identity design and applications
- Website design and development
Check out the results, they speak for themselves!
1. A human voice for AI
Artificial intelligence can often feel complex and impersonal. That’s why Bang started with what mattered most: understanding what made Agence agileAI different. Through positioning workshops, brand personality development, and tone of voice, we shaped a brand that is practical, approachable, and transparent. One that talks about AI in plain language, without the jargon. This strategic foundation guided every creative decision that followed.
2. A logo that reflects both heritage and ambition
Bang designed a modern, technology-driven logo that aligned with the agency’s positioning while remaining instantly recognizable. To maintain consistency across the brand ecosystem, we also refreshed the parent company’s logo and colour palette to seamlessly integrate the new division. We then developed regional brand variations for each office, creating a unified visual family where every entity retains its own identity.
3. From concept to website
Building on the new brand platform, Bang developed a complete visual ecosystem for Agence agileAI, ensuring a consistent and memorable experience across every touchpoint. Colour palette, custom icons, photography direction, and illustrations were all carefully crafted to reinforce the brand’s positioning. To support the launch of the new division, we also designed and developed a custom website that brings the brand to life online.
