A fresh identity to inspire the next chapter
Cardinal CPA brought Bang on board as the firm entered a decisive turning point: a new office, a renewed team and a clear ambition for growth. The time had come to evolve the brand to reflect this new momentum. Bang translated that vision into a modern, distinctive and cohesive visual identity, carried all the way through to the website.
Our team’s involvement with Cardinal CPA
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Cardinal CPA reach their goals.
- Brand name exploration
- Logo creation
- Visual platform development
- Graphic variations
- Website reskinning
Check out the results, they speak for themselves!
1. A strategy that sets the right foundation
Before diving into the visual rebrand, Bang guided Cardinal CPA through a rigorous strategic process. Brand name, B2B vs B2C positioning: every dimension was carefully examined to better define what makes Cardinal CPA unique in its market. This foundational work gave the entire project its coherence and direction.
2. A visual identity that embodies Cardinal CPA
Building on the positioning defined together, Bang developed a complete visual identity: a new logo, a colour palette, typography and graphic elements that form a cohesive and distinctive whole. The new identity was then rolled out across all of the firm’s communication tools: business cards, corporate folders, templates and stationery.
3. A website that reflects the renewal
Cardinal CPA’s website was also updated to showcase the firm’s new image online: simplified navigation to guide visitors through its service offering, a smoother experience and a look fully aligned with the new brand guidelines.
