A stronger brand built on a clear positioning
Digicast produces and delivers virtual and hybrid business events for medium and large organizations around the world. As the company evolved, it needed a brand identity that better reflected its positioning and communicated the right message to its clients. Bang Marketing led the strategic repositioning, developed a complete visual identity, and delivered the tools needed to bring the new brand to life.
Our team’s work with Digicast
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Digicast reach their goals.
- Brand strategy
- Brand positioning
- Visual identity design
- Bilingual brand guidelines
- Marketing collateral design
- Web UI kit
Check out the results, they speak for themselves!
1. A clear positioning that sets the brand apart
Digicast was already a well-established player in its industry, but its positioning had never been formally defined. Through a strategic workshop, Bang identified what truly sets the company apart: its 360-degree approach, technical expertise, and ability to deliver large-scale events. We established every core pillar of the brand, including its personality, tone of voice, mission, and values, creating a clear positioning that differentiates Digicast in a competitive market.
2. A visual identity that reinforces the message
Digicast already had a modern logo worth keeping, but it lacked the visual system needed to support a consistent brand. Starting from the existing logo, Bang developed a complete visual identity including a colour palette, typography, iconography, illustration style, and photography direction. Every element was designed to reinforce the company’s positioning. The result was captured in a bilingual brand guide that ensures consistency across every communication channel.
3. The tools to bring the brand to life
To help the new identity become part of Digicast’s day-to-day communications, Bang Marketing applied it across the tools the team already uses, including PowerPoint templates, social media assets, email signatures, and a favicon. We also delivered a web UI kit to ensure the company’s website reflects the same polished and consistent brand experience. Digicast now has everything it needs to manage and grow its brand independently.
