A brand that’s gaining power
Nedco, one of the largest electrical product distributors in the country, teamed up with Bang to reposition its brand and shine a light on what truly sets it apart. The result? A bold new strategy that goes far beyond product availability. It focuses on the strength of Nedco’s team, its deeply collaborative culture, and a consultative approach that elevates the entire customer experience.
Our team’s involvement with Nedco
A wealth of expertise: that’s the advantage of working with Bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped Nedco reach their goals.
- Competitive analysis
- Digital presence audit
- Internal brand perception survey
- External brand perception survey
- Strategic positioning workshops
- Brand identity development
- Value proposition development by market segment
- Sales messaging framework
- Key messaging matrix
Check out the results,
they speak for themselves!
1. Rethinking the brand’s DNA
Nedco knew its brand message needed more depth, but it lacked a solid narrative thread. We helped define a comprehensive brand identity: promise, personality, attributes, tone of voice, and personas. Grounded in real field insights, this foundation highlights Nedco’s true strengths: its seasoned team and strong collaborative mindset.
2. Articulating real value
Through targeted workshops, we crafted tailored value propositions for each market segment. No more vague selling points: every client can now clearly understand what Nedco brings to the table in terms of service, guidance, and customized solutions.
3. A promise that resonates
“Built on Expertise. Powered by Collaboration.” This is Nedco’s new brand promise. It encapsulates what makes the company truly different: a loyal, experienced team and a collaborative approach that goes beyond product distribution. It’s a buying experience built on partnership—and powered by people who know the industry inside out.
