OUR TEAM’S INVOLVEMENT WITH IRDA
The advantage of working with Bang is the breadth of our expertise. We intervene in all spheres of marketing… but not for every mandate! Here’s where we came in for IRDA.
- Mission, vision and values statements
- Marketing positioning
- Rebranding
- Brand architecture
- Brand platform
- Graphic variations
- Social media banners
- Presentation templates
- Showroom materials
- Corporate brochure
See our results, that’s all that matters!
Crafting the core: Mission, Vision, and Values
True to our approach, we helped IRDA crystallize its mission and vision, and inspiring values that embody the essence of its organization. This strategic exercise enabled us to clearly define the direction to be taken for the visual redesign of the brand.
A revitalized visual identity
Tasked with refining the brand architecture, our team created a family of logos to represent its new divisions. Although IRDA’s visual identity has evolved slightly, the priority was to retain the brand’s recognizability and heritage.
Celebrating the 25th anniversary
In developing the new identity for IRDA’s 25th anniversary, we introduced visual variations that celebrate both the Institute’s history and its future. This visual language, modern yet rooted in IRDA’s history, commemorates the Institute’s 25th anniversary and propels it into its next phase of growth and innovation.
