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How can you attract the best talent?

Our eBook demystifies the complex challenges marketing managers face every day. Download it for free!

Une marque employeur à votre image

Entre les pages de ce ebook, vous découvrirez certains de nos secrets pour une stratégie de marketing RH forte, de l’élaboration de personas employés au lancement d’une campagne de recrutement créative.

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Mon site web chez le psy

Stéphanie Kennan’s book lifts the veil on 50 best web practices for SME managers.

“Mon site web chez le psy” presents realistic, affordable solutions tailored to small and medium businesses to build their online brand awareness and visibility. Learn how to develop winning internet strategies with this initiatory work of 50 questions and answers.

Understanding the Web in a business context

  • Your website in all its facets (ergonomics, navigation, experience, content, optimization…)
  • SEO is an absolute must (Google first page, keywords, link building …)
  • Tools and technologies (CMS, Drupal, Joomla, WordPress, Magento, Google Analytics, mobile site, domain names…)
  • From the online directory to Web 2.0 (Facebook, Twitter, Google+, YouTube, LinkedIn, Foursquare and social geolocation, blog…)

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