Having to reconsider everything at every opportunity will get you nowhere.
Good planning allows you to choose your battles and win!
It is always best to begin with a good diagnosis!
Before deciding where you want to go, you need to know where you are starting from! We audit your positioning, your image, your messages, your communication tools and your overall digital marketing to give you the true picture of the situation. From this overview, we are able to establish the priorities to pursue.
Discover the true motivations of the clientele thanks to the personas
Your intuition and your experience are valuable allies, but also a great source of bias and prejudice. We conduct web surveys, organize control groups and telephone surveys in order to draw up an accurate portrait of the motivations, fears and benefits sought by the customers that you want to attract.
Plan for next season … and the next three years.
The entrepreneurs and managers of SMEs are constantly held prisoner of the same dilemma: following long-term objectives which are able to grow the business while continuing to implement concrete action in the short term to generate rapid gains. We do not believe that is incompatible, in fact … we work with you on both objectives simultaneously.