MTL Cool

Tapping into new markets with content marketing and a fresh website



A wealth of expertise — that’s the advantage of working with bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped mtl cool reach their goals.

  • SEO strategy
  • Wireframe creation
  • Website copywriting
  • Web design
  • Photoshoot (headshots and environmental portraits)
  • HTML integration
  • Functional programming
  • Content marketing (blog posts)

Here are the results – that’s what really matters!

A competitive audit to establish differentiation

Since the company aimed to tackle the highly aggressive U.S. market, we analyzed competitor websites to determine the ergonomics, value propositions and web design common to the industry. MTL Cool therefore benefited from competitive differentiation.

A pitch focused on client benefits

Just like our food consumption habits, the refrigerated display industry is in constant evolution. MTL COOL’s message needed to reflect this fast-paced transformation by emphasizing the benefits they could bring to their clients!

A shift toward digital lead generation

Thanks to addition of contact forms and the creation of blog posts covering highly searched topics, MTL COOL increased their online traffic, generating even more qualified leads.

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