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MTL COOL

A new website and content marketing to reach new markets

What our team accomplished with MTL COOL

The advantage of working with Bang is the breadth of our expertise. We touch upon every possible marketing discipline – but not with every mandate, of course! Here’s what we did for MTL Cool.

  • SEO strategy
  • Wireframe creation
  • Website copywriting
  • Web design
  • Photoshoot (portraits and environment)
  • HTML integration
  • Feature programming
  • Content marketing (blog posts)

HERE ARE THE RESULTS – THAT’S WHAT REALLY MATTERS!

Competitive audit for positioning differentiation

To break into the hyper-competitive American market, we conducted a competitor website analysis focused on ergonomics, value propositions, and design.

Benefit-centric client-facing content

The refrigerated display market is constantly evolving, just like our food consumption habits. MTL COOL’s message should reflect this level of fast-paced movement!

A shift towards web-based lead generation

Creating blog posts that cover topics with elevated research potential – combined with contact forms – has allowed MTL COOL to increase their web traffic and build up their list of qualified leads.

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