What our team accomplished with MTL COOL
The advantage of working with Bang is the breadth of our expertise. We touch upon every possible marketing discipline – but not with every mandate, of course! Here’s what we did for MTL Cool.
- SEO strategy
- Wireframe creation
- Website copywriting
- Web design
- Photoshoot (portraits and environment)
- HTML integration
- Feature programming
- Content marketing (blog posts)
HERE ARE THE RESULTS – THAT’S WHAT REALLY MATTERS!
Competitive audit for positioning differentiation
To break into the hyper-competitive American market, we conducted a competitor website analysis focused on ergonomics, value propositions, and design.
Benefit-centric client-facing content
The refrigerated display market is constantly evolving, just like our food consumption habits. MTL COOL’s message should reflect this level of fast-paced movement!
A shift towards web-based lead generation
Creating blog posts that cover topics with elevated research potential – combined with contact forms – has allowed MTL COOL to increase their web traffic and build up their list of qualified leads.