FĂ©dĂ©ration des Ă©tablissements d’enseignement privĂ©s

Restoring an outdated online directory to its former glory




A wealth of expertise — that’s the advantage of working with bang. Our services cover all marketing fields and are specifically tailored to our clients’ needs. Here’s how we helped FEEP reach their goals.

  • Wireframe creation
  • Search engine optimization
  • Web copywriting
  • Web design
  • HTML integration and programming
  • Development of a newsletter template
  • Aggressive Google Ads campaign

Check out the results – they speak for themselves!

Time for a makeover

FEEP’s online directory, which includes 190 institutions and 110,000 schools, was in desperate need of revamping in terms of content, layout and ergonomics. We redesigned the site’s entire visual platform to bring it up to date!

A project centred around search tools

In addition to creating a database listing all participating schools, we developed an interactive map to help parents find the RIGHT school for their children.

Moving up a gear

We set up a keyword campaign on Google Ads, segmenting them by region and school level. The result: a click-through rate of more than 7%, marking a significant increase in conversions!

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