Why not leverage our expertise to drive your sales?
Your digital B2B advertising agency
Whether through micro-targeted campaigns on LinkedIn or advertising on Google Ads, we use the most effective levers to reach the right companies at the right time. Our simple, high-performance strategies quickly generate qualified traffic and maximize every dollar invested.
Looking for an online advertising agency?
If you’re looking for search engine advertising on Google Ads, LinkedIn Ads, or Meta Ads in Montreal, our specialists are here to help you. Launch campaigns that precisely target the right audience, with a clear, well-defined strategy.
Maximize your investments with niche ads and campaigns
Achieving a strong conversion rate takes more than listing random keywords and launching your campaign on the fly. Our paid search experts analyze the competition, target potential customers, and optimize your campaigns in real-time to achieve the best possible return on the smallest possible budget.
Dominate search results with Google Ads
Paid search (PPC or SEA) enables you to significantly increase traffic to your website by exploiting strategic keywords and positioning yourself in the top results of search engines. With Google Ads Display, you can also place ads across Google’s partner network.
Take advantage of LinkedIn advertising, the essential channel for B2B companies
Advertising on LinkedIn is a smart strategy for B2B companies, because that’s where the pros are! Our specialists craft campaigns following industry best practices, directly targeting business owners in specific industries with engaging messages.
Sales and brand awareness: The perfect mix in digital advertising
Our comprehensive approach, which includes paid search engine optimization (SEA) and social media advertising (SMO), allows us to improve the overall performance of your web platforms. We have in-depth knowledge of digital marketing and over 25 years of experience in website optimization and design, which is a major asset for the profitability of your online advertising.
Advertising account setup and paid search strategy
Remarketing, Display campaigns, social media advertising: the digital advertising channels best suited to your target audience must first be chosen. Our web experts identify the most relevant keywords used by your customers and structure your advertising account appropriately for maximum ROI.
Google Ads, LinkedIn Ads, and Meta Ads copywriting
Our specialized B2B copywriters craft compelling ad copy tailored to your digital advertising goals, whether for awareness, acquisition, loyalty, or more. Talking to target companies is not enough: you must convince them with the right arguments! The more relevant your ad copy, the lower your cost per click.
Google Ads management and campaign monitoring
Since paid advertising works on a keyword bidding system, tracking is essential. We monitor and optimize your Google Ads campaigns as they run, and present you with regular performance statistics in an easy-to-read, visually appealing dashboard. Transparency is essential to us: if you don’t fully understand your results, we haven’t done our job right.
Frequently asked questions about SEM agencies in Quebec
What’s the difference between SEM, SEO, SEA, and SMO?
SEM (Search Engine Marketing) encompasses SEO and SEA. It refers to strategies that enable companies to improve their position on search engines.
SEO (Search Engine Optimization) is natural referencing for search engines. It consists in improving the content of a website for better long-term positioning on Google or Bing. This is the most profitable investment in the long run, as the website naturally grows in awareness until it positions itself in the first search results. This eliminates the need for ongoing digital advertising.
SEA (Search Engine Advertising) is paid search engine optimization. It involves ads published on various networks of the Google Ads advertising platform, such as Google Search, Google Display, Google Discovery, Google Shopping and Performance Max.
SMO (Social Media Optimization) is advertising on social networks (LinkedIn Ads, Meta Ads [Facebook Ads and Instagram Ads]). Ads are displayed according to the profile of target customers, even though they haven’t necessarily begun their purchasing process.
What is the purpose of SEM and the role of Google Ads?
Search engine optimization (SEO), whether natural or paid, is the key to taking your website to the next level and standing out from the competition: users see your company first when they search for a product or service on Google.
When SEM and content creation strategies are well thought-out and applied, qualified visitors click on the web pages corresponding to their needs and convert (by buying or calling) after reading the content.
How much should you budget for Google Ads (rates and prices)?
Google Ads is simple: the more you invest, the better your chances of ranking at the top for your target keywords. The aim is to spend the smallest possible budget for the best possible return on investment.
How to choose the best Google Ads agency?
A good Google Ads agency won’t leave you in the dark: it’ll explain how your ads work and be transparent about your results. It will also optimize your Google Ads campaigns, because this type of strategy needs to be maintained to keep your cost per click as low as possible.
How do you measure the return on investment of a social media advertising campaign?
The intelligence of digital marketing tracking tools is constantly evolving! Our Google Ads and SEM specialists can implement a series of “conversion tags” that will provide you with all the information you need to analyze the performance of your campaigns according to the objectives you’ve set. These tags provide valuable insights into visitor behavior, cost per click, conversions, and overall ROI.
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