Your digital B2B advertising agency

SEM (Search Engine Marketing) encompasses SEO and SEA. It refers to strategies that enable companies to improve their position on search engines.

SEO (Search Engine Optimization) refers to optimizing a website to improve its ranking in the organic results of Google, Bing, and other search engines. This is the most profitable investment in the long run, as the website naturally grows in awareness until it positions itself in the first search results. It involves factors such as content quality, the site’s technical structure, and the relevance of keywords. SEO is a long-term investment: when maintained properly, it helps attract qualified traffic without relying constantly on paid advertising.

SEA (Search Engine Advertising) is paid search engine optimization. It involves ads published on various networks of the Google Ads advertising platform, such as Google Search, Google Display, Google Discovery, Google Shopping and Performance Max. SEA delivers fast, measurable results, often complementing SEO.

SMO (Social Media Optimization) encompasses actions aimed at optimizing a brand’s presence on social media. This includes both organic strategies (profile enhancements, engaging posts, interactions) and targeted advertising (Social Media Advertising) on platforms such as LinkedIn Ads, Facebook Ads, or Instagram Ads. These campaigns help reach specific audiences, often at the early stages of the buying process.

Search engine referencing , whether natural (SEO) or paid (SEA), is the key to taking your website to the next level and standing out from the competition. When users search for a product or service on Google, the first results they see are from companies that have optimized their web presence.

When SEM and content strategies are well-designed and effectively implemented, they attract qualified visitors. As a result, these visitors click on the right pages, find what they’re looking for, and take action: whether that’s filling out a form, making a call or making a purchase.

Google Ads plays a key role here. It lets you capture your prospects’ attention instantly, at the right moment, with the right message.

There is no fixed rate for Google Ads. The budget depends on several factors, such as competition for the targeted keywords, the quality of the ads, the target region, the industry and the campaign objectives (traffic, conversions, brand awareness, etc.).

In general, a higher budget allows you to capture a greater volume of clicks, but success does not rely solely on financial investment. Google’s bidding system also takes into account the relevance of the ads and the quality of the landing pages. The goal is always to invest strategically to achieve the best possible return on investment.

A good Google Ads agency won’t leave you in the dark: it’ll explain how your ads work and be transparent about your results. It will also continuously optimize your Google Ads campaigns, because this type of strategy needs to be maintained to reach your business goals.

Digital marketing tracking tools are becoming increasingly powerful. With specific technical configurations, our specialists can accurately measure your campaign results based on the objectives set.

This makes it possible to track key data such as visitor behavior on your website, cost per click, number of conversions generated, and, most importantly, the return on your advertising investment. This gives you a clear view of what’s working… and what needs to be adjusted.