How to Easily Roll Out an Advanced LinkedIn Strategy

Is your LinkedIn profile polished and visually appealing? Are you using hashtags effectively and posting content regularly? Then you’ve passed LinkedIn 101—well done!

If you’re ready to take things further, here are our tips to unlock the full potential of your Company Page and captivate your audience. Welcome to the LinkedIn class for intermediates and advanced users!

Master LinkedIn With These 4 Best Practices

As you know, in B2B, this platform has proven its worth for networking, recruiting and generating qualified leads. To get the most out of it, it’s best to stick to some foundational principles when it comes to your LinkedIn Company Page. If you need a refresher, start here. But the possibilities don’t stop there!

1. Take advantage of targeted advertising.

One of LinkedIn’s many benefits is the ability to reach a specific audience, which can significantly improve your ROI on sponsored content. Whether you’re promoting a white paper, a job opening, a product or a service, ads help you reach the right people. To hit the mark, refer to your ideal customer personas!

2. Create a Showcase Page.

These pages appear in the right margin of your LinkedIn Company Page. Their purpose? To connect with a specific segment of your audience by highlighting their particular needs. For example, you might dedicate a page to one of your solutions or your recruitment efforts (similar to the “Careers” tab on your website).

Highlight the aspects most likely to interest your prospects and drive interaction—and eventually traffic to your website. Just make sure to stay as active on your Showcase Pages as on your main company profile. If you go silent, your followers will quickly lose interest.

“One golden rule, whether you’re a beginner or a pro: publish and share content that’s useful and interesting to your prospects, at least once a week!”

3. Launch groups.

As we mentioned earlier this year, building a virtual community that’s both insightful and authentic is an important part of your marketing strategy. As a company, hosting such a community can help you position yourself as a trusted industry voice by associating your name with a rich online environment.

Even if you can’t participate directly, consider assigning some of your brand ambassadors to stay active in the group (just go easy on the self-promotion!). It’s a great way to showcase your team’s expertise and build credibility with peers, industry talent and current or potential clients.

4. Host events.

Whether in-person or virtual, an event created on LinkedIn allows you to invite users directly via the platform. Why does that matter? This more user-friendly format keeps the invitation from getting buried in inboxes, especially considering the average person receives over 121 emails per day!

It also helps build interest by displaying the number of attendees, some of whom may be recognizable names in your industry. Since the event appears in the right margin of your Company Page, it’s another excellent way to promote it.

Whether you’re looking to level up your LinkedIn game or refine your broader social media strategy, our team of passionate marketers is ready to sprinkle some magic on your platforms!