Define your customer journey
23 August 2022 5 min.
Did you know? In urban planning, desire paths are paths that have been gradually eroded by the repeated passage of pedestrians or cyclists. This soil erosion is a sign of inadequate spatial planning. What does this have to do with your B2B marketing strategy? If you don’t correctly map out…Lire la suite
Make the most of inbound and outbound marketing
31 August 2021 4 min.
With the web playing an increasingly important role in our lives – both at home and at work – search engines have transformed how we find answers to our questions. In this context, two (complementary!) strategies for reaching potential customers on the web are inbound and outbound marketing. By combining…Lire la suite
How to increase your brand awareness through B2B marketing?
17 August 2021 4 min.
Your brand’s notoriety is an essential asset. Become one of the star players in your industry by leveraging your reputation! Do you want to recruit new talent, partner with other players in your industry, or convince potential customers of your credibility? 10 tactics for a radiant notoriety strategy From your…Lire la suite
B2B2C: Help your customers sell your products!
14 July 2020 4 min.
To realize the full potential of your products and reach a broader market, it’s not enough to deal with business-to-business (B2B) transactions. By adopting a B2B2C marketing strategy, you can enable your customers to become effective advocates and sellers of your products, amplifying your reach and revenue streams. Traditionally, companies…Lire la suite
How much should I spend on marketing?
24 April 2019 6 min.
Marketing is essential to building awareness of your brand and products and maximizing your revenues. But how do you know if your marketing budget works? What ratio of your sales should you devote to it to become a successful company? How do you know if you’re doing too little or…Lire la suite
3 reasons why your marketing misses the mark!
8 March 2016 4 min.
Marketing is becoming an increasingly complex discipline. The market is saturating at a frenetic pace, and customers and companies are making increasingly informed choices about the products and services they consume, whatever their sector of activity. Gone are the days when you could sell anything to anyone in any way,…Lire la suite
CRM to optimize your customer relations
16 September 2013 3 min.
Have you ever heard of the acronym CRM? These three letters stand for Customer Relationship Management. In a nutshell, a CRM is a software package for managing customer relationships. Several CRM solutions, such as Zoho, Salesforce or SugarCRM, exist to manage your customer relationships and optimize your communication efforts. But how can this…Lire la suite
What’s an efficient communication plan?
25 June 2013 5 min.
A communication plan’s importance is no longer up for debate: if well-designed, it constitutes a powerful dashboard, enabling you to focus your efforts and budget on more strategic and integrated actions that genuinely meet your corporate objectives. Moreover, an effective communication plan facilitates agility and adaptability in dynamic market conditions….Lire la suite