The B2B marketing blog for pros
Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance.
Strategy
AI isn’t killing your B2B marketing. It’s exposing what was never clear.
A few months ago, a marketing director at a manufacturing SMB asked us a question we’re hearing more and more[...]
Strategy
Feb 23, 2026
/4 min
B2B Branding and Trust: Reassuring Buyers in an AI-Driven Market
Artificial intelligence is no longer a novelty in B2B marketing. It has become part of day-to-day operations for mo[...]
Strategy
Feb 9, 2026
/4 min
State of B2B Marketing in Quebec in 2026: What Our Exclusive Study Reveals
Executive Summary – Bang Marketing Study 2026 Territory studied: Quebec Sample: 211 B2B companies Period: September[...]
Strategy
Jan 12, 2026
/8 min
HR marketing
Candidates are pouring in: why develop my employer brand?
Labour shortage here, labour shortage there. Today, is that really the case? For some, yes: recruiters are unfortun[...]
HR marketing
Oct 8, 2024
/2 min
Talent retention: Are you practicing the delicate art of talent nurturing?
In a world where the job market is more unpredictable than Quebec spring weather (suddenly shifting from a talent s[...]
HR marketing
Jun 4, 2024
/5 min
For a strong employer brand, create synergy between marketing and HR
We often talk about the employer brand—that perceived identity that brings together your positioning in the job mar[...]
HR marketing
Jun 20, 2023
/3 min
Content marketing
AI Is Making Us Ramble… Here’s How to Break the Habit
There’s a new plague in B2B marketing. It’s not AI stealing our jobs. It’s AI making us ramble. Sales pitches read [...]
Content marketing
Dec 15, 2025
/3 min
B2B Video Marketing: No More Excuses
Not long ago, adding video to a B2B marketing strategy still seemed optional. “Our clients aren’t on TikTok,” “That[...]
Content marketing
Nov 17, 2025
/3 min
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
Web
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
Branding
What If Brand Were Your Best B2B Marketing Investment?
In B2B marketing, the word brand rarely sparks overwhelming enthusiasm. It’s often associated with a logo, a taglin[...]
Branding
Jan 26, 2026
/4 min
B2B Brands: Why Dare to Use Emotion and Creativity
We all know the contrast: a B2C ad that moves us to tears or makes us laugh out loud… and a B2B ad we skim through,[...]
Branding
Oct 2, 2025
/3 min
Bill C-59 and B2B Marketing: What to Expect
Trust has become one of the most valuable currencies in B2B marketing. It influences buying decisions, customer loy[...]
Branding
Sep 8, 2025
/3 min
