The B2B marketing blog for pros
Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance.
Strategy
How to Prioritize Your B2B Marketing Projects in 2026 (and Achieve More with Less)
If your goal for 2026 is to better prioritize your B2B marketing projects with a small team that’s already stretche[...]
Strategy
Dec 1, 2025
/4 min
Brand Gravity: How to Attract B2B Clients Without Chasing Them
In a B2B world flooded with information, buyers move far along their journey before ever speaking to a sales repres[...]
Strategy
Sep 22, 2025
/3 min
When B2B Leaders Unknowingly Hold Back Marketing
Let’s talk about Julie (not her real name). As a marketing manager in a manufacturing company, she was doing it all[...]
Strategy
Aug 25, 2025
/3 min
HR marketing
Candidates are pouring in: why develop my employer brand?
Labour shortage here, labour shortage there. Today, is that really the case? For some, yes: recruiters are unfortun[...]
HR marketing
Oct 8, 2024
/2 min
Talent retention: Are you practicing the delicate art of talent nurturing?
In a world where the job market is more unpredictable than Quebec spring weather (suddenly shifting from a talent s[...]
HR marketing
Jun 4, 2024
/5 min
For a strong employer brand, create synergy between marketing and HR
We often talk about the employer brand—that perceived identity that brings together your positioning in the job mar[...]
HR marketing
Jun 20, 2023
/3 min
Content marketing
B2B Video Marketing: No More Excuses
Not long ago, adding video to a B2B marketing strategy still seemed optional. “Our clients aren’t on TikTok,” “That[...]
Content marketing
Nov 17, 2025
/3 min
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
The SEO is dead. Long live GEO (Generative Engine Optimization).
Previously, doing SEO was like installing an old-fashioned neon sign along the digital highway. When a prospect sea[...]
Content marketing
Jun 3, 2025
/4 min
Web
How to Get Cited by AI: GEO for B2B Marketers
Let’s be honest: how many times this week have you opened ChatGPT, Copilot, or Perplexity to look something up? A d[...]
Content marketing
Web
Nov 4, 2025
/7 min
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Web
Strategy
Dec 3, 2024
/3 min
Branding
B2B Brands: Why Dare to Use Emotion and Creativity
We all know the contrast: a B2C ad that moves us to tears or makes us laugh out loud… and a B2B ad we skim through,[...]
Branding
Oct 2, 2025
/3 min
Bill C-59 and B2B Marketing: What to Expect
Trust has become one of the most valuable currencies in B2B marketing. It influences buying decisions, customer loy[...]
Branding
Sep 8, 2025
/3 min
Maximizing the ROI of Your Trade Shows
What if every dollar you invested in a trade show brought you back four… or even five? Trade show season is approac[...]
Branding
Aug 11, 2025
/4 min
