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Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance. Join thousands of decision-makers and specialists. Subscribe to receive our expert insights every two weeks, straight to your inbox!
Strategy
Aligning Marketing and Sales: A Strategy, Not Wishful Thinking
“Another batch of unqualified leads,” sighs the sales team. “But we delivered results!” mar[...]
Strategy
Apr 8, 2025
/2 min
Top-of-mind awareness: 3 tips to reach it!
In a world where every business is fighting for attention, how can you make sure yours is the first to come to mind[...]
Strategy
Feb 4, 2025
/2 min
How do you attract customers and candidates? With the right marketing positioning!
It’s no secret: your products or services are unrivalled on the market! But are your potential customers awar[...]
Strategy
Nov 19, 2024
/5 min
HR marketing
How do you pass on your company culture to new employees?
If you are like 99% of SMEs in Quebec, you perform better with a committed team that has your corporate culture tat[...]
HR marketing
Jul 7, 2020
/3 min
Welcome and integrate new employees with your employee handbook
The first day at the office is often synonymous with reading the employee handbook. A must for welcoming and integr[...]
HR marketing
Jun 9, 2020
/4 min
Our tips for charming new employees. Welcome aboard!
As the saying goes, you only get one chance to make an excellent first impression. This is just as true in the corp[...]
HR marketing
Feb 4, 2020
/3 min
Content marketing
The SEO Is Dead. Long Live GEO (Generative Engine Optimization).
Previously, doing SEO was like installing an old-fashioned neon sign along the digital highway. When a prospect sea[...]
Content marketing
Jun 3, 2025
/4 min
B2B Marketing and LinkedIn: Top Strategies and Best Practices to Adopt
It is no secret that LinkedIn is a hub for professionals in general, and especially for B2B marketing: networking, [...]
Content marketing
Sep 24, 2024
/6 min
5 key criteria for choosing your content creation agency
A vital part of a comprehensive marketing strategy, content helps attract, engage, and convince your target audienc[...]
Content marketing
May 21, 2024
/4 min
Branding
B2B Brand Awareness: 5 Myths That Are Holding You Back
In today’s economic climate, it’s not easy to make a case for brand awareness as a marketing priority. And yet… whe[...]
Branding
Jul 25, 2025
/3 min
4 Tips to Create a Killer Slogan
Creating a powerful slogan is more complex than just coming up with a clever pun. Despite the best intentions, many[...]
Branding
Jul 14, 2025
/2 min
How to choose your graphic design agency: 4 truths it should share with you
To help you choose your graphic design agency, we could follow the same approach as everyone else and discuss years[...]
Branding
Jan 7, 2025
/2 min
