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Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance. Join thousands of decision-makers and specialists. Subscribe to receive our expert insights every two weeks, straight to your inbox!
Strategy
How do you attract customers and candidates? With the right marketing positioning!
It’s no secret: your products or services are unrivalled on the market! But are your potential customers awar[...]
Strategy
Nov 19, 2024
/5 min
How much should I spend on marketing?
Marketing is essential to building awareness of your brand and products and maximizing your revenues. But how do yo[...]
Strategy
Dec 19, 2023
/5 min
Define your customer journey
Did you know? In urban planning, desire paths are paths that have been gradually eroded by the repeated passage of [...]
Strategy
Aug 23, 2022
/4 min
HR marketing
How do you pass on your company culture to new employees?
If you are like 99% of SMEs in Quebec, you perform better with a committed team that has your corporate culture tat[...]
HR marketing
Jul 7, 2020
/3 min
Welcome and integrate new employees with your employee handbook
The first day at the office is often synonymous with reading the employee handbook. A must for welcoming and integr[...]
HR marketing
Jun 9, 2020
/4 min
Our tips for charming new employees. Welcome aboard!
As the saying goes, you only get one chance to make an excellent first impression. This is just as true in the corp[...]
HR marketing
Feb 4, 2020
/3 min
Content marketing
5 tools to improve your SEO
Was the final touch to your SEO (search engine optimization) strategy made some time ago? Since natural referencing[...]
Content marketing
Dec 14, 2021
/3 min
Social media management: when to publish for maximum interactions?
Have you noticed that some of your posts are getting engagement while others are less popular? One of the essential[...]
Content marketing
Nov 30, 2021
/3 min
Advertising on LinkedIn? Absolutely!
LinkedIn’s advertising function is less well-known than Facebook’s. And yet, for B2B companies, it can [...]
Content marketing
Aug 11, 2020
/2 min
Branding
Brand manifesto: Conquer your audience!
This text has been updated and replaces the one produced on July 7, 2017. Making your brand’s voice heard is [...]
Branding
Oct 17, 2019
/2 min
Understand (finally!) the different types of graphic files
Unless you have a background in graphic design, the difference between different file formats may seem obscure! Why[...]
Branding
May 8, 2018
/2 min
