The B2B marketing blog for pros
Strategy, branding, web, content marketing, HR marketing… our blog covers all the hottest topics with one goal in mind: helping you improve your B2B business performance.
Strategy
Brand Gravity: How to Attract B2B Clients Without Chasing Them
In a B2B world flooded with information, buyers move far along their journey before ever speaking to a sales repres[...]
Strategy
Sep 22, 2025
/3 min
When B2B Leaders Unknowingly Hold Back Marketing
Let’s talk about Julie (not her real name). As a marketing manager in a manufacturing company, she was doing it all[...]
Strategy
Aug 25, 2025
/3 min
Aligning marketing and sales: A strategy, not wishful thinking
“Another batch of unqualified leads,” sighs the sales team. “But we delivered results!” mar[...]
Strategy
Apr 8, 2025
/2 min
HR marketing
Candidates are pouring in: why develop my employer brand?
Labour shortage here, labour shortage there. Today, is that really the case? For some, yes: recruiters are unfortun[...]
HR marketing
Oct 8, 2024
/2 min
Talent retention: Are you practicing the delicate art of talent nurturing?
In a world where the job market is more unpredictable than Quebec spring weather (suddenly shifting from a talent s[...]
HR marketing
Jun 4, 2024
/5 min
For a strong employer brand, create synergy between marketing and HR
We often talk about the employer brand—that perceived identity that brings together your positioning in the job mar[...]
HR marketing
Jun 20, 2023
/3 min
Content marketing
The SEO is dead. Long live GEO (Generative Engine Optimization).
Previously, doing SEO was like installing an old-fashioned neon sign along the digital highway. When a prospect sea[...]
Content marketing
Jun 3, 2025
/4 min
B2B marketing and LinkedIn: Top strategies and best practices to adopt
It is no secret that LinkedIn is a hub for professionals in general, and especially for B2B marketing: networking, [...]
Content marketing
Sep 24, 2024
/6 min
SEO content optimization: elevate your website in 9 Steps
You’ve put a lot of effort into developing articles in the past, but your website isn’t ranking satisfactorily on s[...]
Content marketing
Aug 13, 2024
/4 min
Web
The dark funnel exists. And it’s laughing at your KPIs
In B2B, everyone wants the same thing: concrete results, qualified prospects and campaigns that “perform” (ideally [...]
Web
May 21, 2025
/3 min
Digital performance: the marketing KPIs you need to measure!
Have you checked out Bang’s latest study (French only)? It reveals that 53% of B2B companies in Quebec alloca[...]
Strategy
Web
Dec 3, 2024
/3 min
Is a digital marketing audit right for you?
Last year, our study on B2B marketing trends (French only) in Quebec revealed that 58% of B2B companies rely on dig[...]
Strategy
Web
Nov 5, 2024
/3 min
Branding
B2B Brands: Why Dare to Use Emotion and Creativity
We all know the contrast: a B2C ad that moves us to tears or makes us laugh out loud… and a B2B ad we skim through,[...]
Branding
Oct 2, 2025
/3 min
Bill C-59 and B2B Marketing: What to Expect
Trust has become one of the most valuable currencies in B2B marketing. It influences buying decisions, customer loy[...]
Branding
Sep 8, 2025
/3 min
Maximizing the ROI of Your Trade Shows
What if every dollar you invested in a trade show brought you back four… or even five? Trade show season is approac[...]
Branding
Aug 11, 2025
/4 min
